While Microsoft and BlackBerry are still trying to piece together a decent mobile user base in the U.S., Apple and Samsung managed to widen their lead against the competition in terms of smartphone marketshare in the U.S. Both companies experienced a significant bump in 2013, but Apple claimed the largest increase despite murmurs that the company is getting out innovated by Google.
According to the latest report from The NPD Group, smartphone penetration in the U.S. increased from 52% in Q4 2012 to about 60% at the end of 2013. Benefiting the most was Apple who saw iPhone ownership grow from 35% in Q4 2012 to 42% in Q4 2013. Samsung had about half as much growth, going from 22% in Q4 2012 to 26% in Q4 2013.
Motorola, HTC, BlackBerry and pretty much all the other smartphone OEMs – except LG – lost marketshare in 2013. Data useage has also increased significantly as the U.S. smartphone market has become more saturated. In 2012, smartphone users consumed an average of 5.5GB of data per month, but that figure increased sharply to 6.6GB per month in Q4 2013.
Streaming music services, like Apple’s recently launch iTunes Radio, probably played a large role in the data usage jump, but it was Pandora who claimed the spot as the year’s most used music streaming app, with iHeart Radio and Spotify rounding out the top 3.