Apple TV owners across the pond have received an early Christmas gift, a dedicated channel for Sky Sports through Now TV. Live sports can be viewed without an existing cable subscription, and Sky Sports is offering day passes that offer unlimited access to six sports channels. Pocket-lint explains:
If there is a particular sporting event you want to watch, you can purchase a Sky Sports Now TV Day Pass through the app, which will unlock all six Sky Sports channels for 24 hours. A Day Pass costs £9.99 and although that might seem hefty in comparison to a monthly Sky Sports subscription through Sky, Virgin Media or other TV services, it’s great for those who don’t want a regular contract and really only want to watch a Formula One race or cricket Test match, for example.
Sky’s movie and entertainment catalogs are not available through the new Apple TV channel yet, and Sky has not said whether it plans to expand its offerings on the platform.