Microsoft Wants What Apple’s Getting For Christmas

MicrosoftStore2.jpg.CROP.promo-mediumlarge

What’s on Microsoft’s wish list? Customers.

It has become somewhat of an old joke, but Microsoft’s retail stores are essentially ghost towns. Every once in awhile you’ll see a side by side comparison of an Apple Store filled with busy shoppers sitting right next to a completely vacant Microsoft store.

Slate visited both stores yesterday in Arlington, Virginia. The above image shows Microsoft’s store, and here’s a shot from inside Apple’s:

AppleStore2.jpg.CROP.promo-mediumlarge

“This is not a trick of the camera,” reassures Slate. “There were zero shoppers in the store. At noon. On a Sunday in December at peak retail shopping season.”

Microsoft still reigns in the enterprise sector and its consumer software business is massive, but the company has failed to create a retail presence like Apple that attracts normal people.

If you can't get people to come to you... (image via TechCrunch)

If you can’t get people to come to you… (image via TechCrunch)

To Microsoft’s credit, it has started putting up smaller booths to try and sell the Surface in heavily trafficked areas, like outside stores in malls and popular shopping districts. The reason is pretty obvious: no one is visiting Microsoft’s own stores.

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  • Market_Mayhem

    Aah, nobody goes to Apple retail stores anymore because they’re too crowded at this time of the year.

  • Market_Mayhem

    It’s weird that the Microsoft store would be so empty. I figured they’d at least be packed with Xbox One customers. I figured everyone wants an Xbox One since MS was bragging how many they sold the first day. I guess the Microsoft salespeople must be happy because it’ll be the only place in the mall they can escape the hustle and bustle of humanity caused by the Christmas holidays. No matter. Microsoft’s share price is up 40% this year while Apple’s share price has barely moved into the black. Microsoft is finding other ways to earn revenue that Apple can’t manage to find.

  • markymac

    “Apple’s share price has barely moved into the black”

    Your intelligence quotient of the market is violently ignorant. One company is trading at $38, the other at $560. But in your mind the one trading at a higher stock price can barely keep the lights on.

About the author

Alex HeathAlex Heath has been a staff writer at Cult of Mac for over two years. He is also a co-host of the CultCast. He has been quoted by places like the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to get in touch, additional contact information is available on his personal site. Twitter always works too.

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