Swizzle Inbox Organizer Turns Your Email Into A Better Shopping Trip [Daily Freebie]

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Think your inbox is a dizzying mass of junkmail? The serial entrepreneur who started About.com wants to help you unclutter; not by getting rid of spam, which has been pretty much wiped out at this point — but by allowing you to group or unsubscribe from commercial emails with laser precision.

Swizzle first reads your inbox, then presents a list of commercial emails from retailers sent to you — for instance, my inbox always seems full of sales emails from bicycle and outdoor companies. From there you have two options: You can easily unsubscribe from any or all of them, which is much easier than having to rummage around for the unsubscribe link for each company; or you can elect to condense all the emails into a single daily digest.

It may not sound very sexy; but Scott Kurnit, the man behind both the Swizzle app and its developer, Keep Holdings, says it’ll dramatically change your inbox — though what you get out of the app might vary depending on your gender.

“Women actually like commercial email. Men don’t,” Scott told us during a recent chat over the phone, referring to market research. “More women use the full set of services … whereas men will say ‘I don’t want it at all.’ “

Swizzle will work with major IMAP-based email services like Gmail, Hotmail and Outlook, etc, but is incompatible with less common POP emails services.

About the author

Eli MilchmanWhen he was eight, Eli Milchman came home from frolicking in the Veld one day and was given an Atari 400. Since then, his fascination with technology has made him an intrepid early adopter of whatever charming new contraption crosses his path — which explains why he's Cult of Mac's test editor-at-large. He calls San Francisco home, where he works as a journalist and photographer. Eli has contributed to the pages of Wired.com and BIKE Magazine, among others. Hang with him on Twitter.

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