Apple has become a master at taking a product and refining it to perfection. The iMac, the MacBook, and now the iPad and iPhone have all went through a series of small changes over their existence, but one product Apple hasn’t changed that much is its logo. After quickly dropping that Isaac Newton logo, the only refinements that have come to Apple’s logo are splashes of color and shadow.
Nick DiLallo created a series of videos showing how some the logos of the biggest brands in the world have evolved since their original inception. Other than the Apple video – which you can see above in GIF form – Nick also made logo evolution videos for Starbucks, NBC, UPS, GAP and American Airlines, all of which are worth a watch and can be viewed over on his YouTube page.