Apple CEO Tim Cook took the stage today at San Francisco’s Moscone Center to kick off the special keynote event that we’ve dubbed here as the iPad Event.
Cook began his presentation with some numbers, including the nine million new iPhone 5s and 5c models that were sold over the first weekend of availability. Cook called it the biggest iPhone launch, ever, and showed a video to underline his point.
Cook then called iOS a “bold new redesign with great new features,” and the “greatest change to iOS since the original iPhone. 200 million people downloaded iOS 7 in the first 5 days, with 64 percent of iOS devices running the new operating system.
iTunes Radio, said Cook, has 20 million listeners, and is a “fun, easy way to discover new music.” He then went on to point out the 1,000,000 apps on the App Store and the 60 billion cumulative downloads of those apps, which brings $13 billion to iOS developers.
Cook then spoke about the Mac, the “best personal computer in the world that people love to use,” calling out other companies’ confusion. Cook reiterated Apple’s clear direction and ambitious goals, as well as not slowing down innovation at Apple.
Craig Federighi came on stage here (with a toned-down but still fabulous hairdo) to talk about OS X Mavericks. This is the third time since WWDC that he’s demoed the latest Mac OS. He showed off a few new features, including better battery life, saying a 13-inch Macbook Air with Mavericks will get another hour of web browsing, and another hour and a half watching iTunes video.
Phil Schiller took the stage today to show off Macbook Air and Macbook Pro models.
The 13-inch Pro model will have a retina display, weigh 3.64 pounds at .71 inches thin, have a 4th generation Intel Haswell processor, Intel Iris graphics card, and still get up to 9 hours of battery life. It ships today at $1299 to start.
The 15-inch Pro model will have all of the above, but will allow customers to choose either the integrated Intel Iris Pro graphics chip or the separate GeForce GT 750M. It will have up to 8 hours of battery life, and starts shipping today at $1999.
Schiller then called the Mac Pro, that gorgeous little cylinder of power, “the future of the pro desktop,” citing the Intel Xeon E5 chip with a Quad, 6, 8, or 12-core CPU chips, along with up to 1 terabyte of flash-based user-accessible storage. It will be available in December of 2013, starting at $2999
Eddy Cue was next, showing off creativity and productivity suites, iLife and iWork, both of which will release for free on both Mac OS X and iOS 7 for new device purchases. Both are also available today. New versions of iMovie and iPhoto look stunning, while the new version of GarageBand on the Mac is leaps ahead of current technology. Pages, Numbers, and Keynote also get an update.
Cook then called Schiller to the stage again to talk iPad.
Announced today were the two new iPad models: iPad Air and iPad Mini.
The iPad Air replaces the new iPad and has a 4 percent thinner bezel, and has thinned down from 9.4 millimeters to 7.5 millimeters thick. It’s also an incredibly light one pound in weight, dropping almost half a pound since the previous generation. It will have the A7 chip–the same chip that powers the new iPhone 5s–along with a few new hardware improvements, like dual microphones. The new iPad Air will come in silver and white or space gray and black, and will be available starting at $499 for the 16 G wifi version, shipping November 1.
The new iPad Mini gets a retina display and a new A7 chip as well, making a quantum leap in performance over the previous generation, which will remain in the Apple Store for $299. The new iPad Mini with Retina display will start at $399 with WiFi, $529 with LTE. The resolution will be the same as the iPad Air, at 2048 X 1536 for it’s 7.9-inch screen. It will be available in both white and black starting later in November. Schiller also announced new covers and cases for both sizes of iPad, at $39 for the iPad smart covers, and $79 for the iPad cases.