Lacie Launches Porsche-Designed USB Stick. In 2013

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Just like those isolated soldiers that used to be discovered from time to time thinking that WWII was still on, years after it had ended, there’s a designer hidden deep in the offices of Porsche who thinks we still need to use USB thumb drives. Yes, it looks beautiful, just like Hiroo Onoda’s doubtlessly crisply-pressed uniform, but that doesn’t make it right.

The Lacie/Porsche stick is fashioned from beautiful brushed steel, and can pump its 16GB or 32GB of data into your computer via a fast USB 3.0 connection. In a nod to modernity, the purchase of your stick includes cloud storage on Lacie’s Wuala service.

The stick does look good on a keychain, though, so it is at least more functional than just having a Porsche or Ferrari keyring. In fact, this post now reminds me of a true story about an investor in a cocktail bar I once opened in London. One of his cars was a Ferrari, and it had a sticker in the window which said “My Other Car is a Porsche.” That’s funny enough on it’s own, but the fact is he did own a Porsche.

The USB key is available now for $30 (16GB) or $50 (32GB).

Source: Lacie

  • ApolloDisplays

    Image???

  • Serenakster

    And perhaps some of us still occasionally need the use of a USB Memory Stick… and perhaps some of us appreciate a nicely designed and manufactured one that doesn’t look like a cheap biro… No USB memory sticks are not the geeky gadget anymore but a commodity bit of cheap hardware… and the manufacture and design of most of them now shows it… but just like some people are happy to pay for a Mont Blanc pen, maybe some of us would like to have a memory stick to hand that shows a bit of quality in design and manufacture? After all we chose to pay the obvious premium to buy a Mac after all…

  • Gadget

    I use toilet paper everyday too but I don’t need TP designed by Porsche….unless the wipe time is way faster