National Geographic Does iPhoneography With The iPhone 5s

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How good is the iPhone 5s camera? Good enough for National Geographic. And Apple’s own Phil Schiller is getting braggy about it on Twitter.

National Geographic photographer Jim Richardson has been wandering around the picturesque Scottish highlands for a feature, and instead of shooting pictures with a pro-caliber Nikon, he has instead been doing it with the iPhone 5s in his pocket.

To be fair, at first, Richardson felt crippled trying to use his iPhone 5s. It sounds something like a photographer’s version of writer’s block: “Out of desperation I took a few glib shots! Awful!”

But things looked up from there:

With intense use (I’ve made about 4,000 pictures in the last four days) I’ve discovered that the iPhone 5S is a very capable camera. The color and exposures are amazingly good, the HDR exposure feature does a stunningly good job in touch situations, the panorama feature is nothing short of amazing—seeing a panorama sweeping across the screen in real time is just intoxicating. Best of all it shoots square pictures natively, a real plus for me since I wanted to shoot for Instagram posting.

Certainly Apple Senior VP Of Worldwide Marketing Phil Schiller was impressed, leading him to tweet a link saying simply: “iPhoneography.”

About the author

John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.

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