Samsung, the Korean company that makes TV ads mocking Apple fans for waiting in lines, sent its own employees to the Apple Store for today’s iPhone 5s/5c launch. A Samsung video crew was spotted at the iconic Fifth Avenue Apple Store in New York City by CNET.
The reason for the espionage? Understanding why Apple generates so much hype for product launches.
Samsung’s employees were there to document the launch at the Fifth Avenue store and ask reporters about why Apple has such a strong following. There were reportedly 1,417 customers in line at the Fifth Avenue Apple Store this morning compared to 775 people for the iPhone 5’s launch last year. The line started forming over 2 weeks ago.
The videographers asked questions such as, “Is the line shorter or longer this year than last?” and “Is the crowd more excited or less than previous years?” All questions revolved around whether Apple seemed to be losing a bit of its cool factor or if the company’s fans remained as loyal as ever.
“Other companies release new phones, but there’s not as much passion and heat [from buyers],” a Korea-based producer from Samsung Broadcasting Center/Cheil Worldwide, who asked not to be named, told CNET at the iPhone launch. “It’s only Apple. Why? We’re curious.”