Samsung Spies Were At The Apple Store For Today’s iPhone Launch

A guy literally bows before the Apple Store during today's iPhone launch.

A guy literally bows before the Apple Store during today’s iPhone launch.

Samsung, the Korean company that makes TV ads mocking Apple fans for waiting in lines, sent its own employees to the Apple Store for today’s iPhone 5s/5c launch. A Samsung video crew was spotted at the iconic Fifth Avenue Apple Store in New York City by CNET.

The reason for the espionage? Understanding why Apple generates so much hype for product launches.

Samsung’s employees were there to document the launch at the Fifth Avenue store and ask reporters about why Apple has such a strong following. There were reportedly 1,417 customers in line at the Fifth Avenue Apple Store this morning compared to 775 people for the iPhone 5’s launch last year. The line started forming over 2 weeks ago.

The videographers asked questions such as, “Is the line shorter or longer this year than last?” and “Is the crowd more excited or less than previous years?” All questions revolved around whether Apple seemed to be losing a bit of its cool factor or if the company’s fans remained as loyal as ever.

“Other companies release new phones, but there’s not as much passion and heat [from buyers],” a Korea-based producer from Samsung Broadcasting Center/Cheil Worldwide, who asked not to be named, told CNET at the iPhone launch. “It’s only Apple. Why? We’re curious.”

  • Adrayven

    Copy machine part 5s is now in production..

  • Ed Clowes

    I could tell them why – Apple products reek of quality and beautiful design. I got my wife a 5c, her first iPhone. It feels like a solid, well designed and built product when you hold it. Samsung (and everyone else with the sometimes exception of HTC) products feel like cheap plastic garbage, stuffed with crap features and bloatware that no one wants or needs.

  • Gregory Wright

    Samsung (and everyone else with the sometimes exception of HTC) products feel like cheap plastic garbage, stuffed with crap features and bloatware that no one wants or needs.

    Please, give me a break – Samsung makes a fine product. Yes, its phones are made with plastic but what’s wrong with plastic? How a phone performs is what’s important.

  • ElVox
    Samsung (and everyone else with the sometimes exception of HTC) products feel like cheap plastic garbage, stuffed with crap features and bloatware that no one wants or needs.

    Please, give me a break – Samsung makes a fine product. Yes, its phones are made with plastic but what’s wrong with plastic? How a phone performs is what’s important.

    The problem isn’t the plastic (Gregory mentions getting his wife a 5c…that’s made of plastic too), it’s the being “cheap plastic garbage” that is the problem. I haven’t held a 5c yet (they aren’t being sold in .mx yet), but I’ve held a few galaxy S3 and S4 and…they bend. You press on the back of it and it dimples…you twist the phone and the damn thing *creaks* and twists…I bet 3 to 1 that the 5c doesn’t dimple nor twist and creak…that’s the difference between what Apple does with plastic and what others do with plastic.

  • sault

    It´s like filming a baby to understand how to make sex….

  • QJeremiah

    The feelings I have for Samsung …

    They even try to copy the sales process, stores, staff etc.
    They disgust me. Haven’t got one single Samsung product in my home.

  • Steven Quan

    The feelings I have for Samsung …

    They even try to copy the sales process, stores, staff etc.
    They disgust me. Haven’t got one single Samsung product in my home.

    Samsung is awesome. People in Korea live the Samsung lifestyle. Over there you can buy Samsung foods, textiles, life insurance, health insurance, have your home built by Samsung, and other things. Samsung’s revenue is 17% of S Korea’s entire GDP.

    I own a Galaxy S2 phone. In addition I own a pair of awesome front loading washer and dryer. Samsung also makes awesome refrigerators. If you don’t own Samsung that’s your loss, too bad for you.

  • Alexander530

    The answer is easy. Because only Apple sells the iPhone exclusively, and there’s only one iPhone released every year that everyone anticipates . Who would fall in line for an android device when there are android flagship devices released almost every month?

  • Ed Clowes
    Samsung (and everyone else with the sometimes exception of HTC) products feel like cheap plastic garbage, stuffed with crap features and bloatware that no one wants or needs.

    Please, give me a break – Samsung makes a fine product. Yes, its phones are made with plastic but what’s wrong with plastic? How a phone performs is what’s important.

    I didn’t say there was anything wrong with plastic per se, or with Samsung. My problem is with products that feel like they come out of cereal boxes. ElVox said it right. Samsung is a great company that makes great products. For an expensive item that I’m going to live with for a couple years, I want a product that doesn’t feel as though it will snap if mishandled. Two of the Android phones I’ve owned had the screens shatter the first time they were dropped. I’ve owned iPods, iPod Touches, and iPhones that have been dropped and not broken at all. Fit and finish and quality of build may be little things to some, but they matter to me, so I always end up going back to the iPhone.

  • nolavabo

    This is happening so often that it’s becoming hilarious.

    Samsung asks “What does Apple do differently that makes people go nuts for their products?”

    Applefans reply “Apple does X, Samsung does Y. We prefer X.”

    Samsung argues back ,”No, that can’t be it. Our products are great. Golly gosh, if only we could solve this mystery. Why won’t anybody tell us the answer? Anyone? Hello? Unsolvable mystery I guess.”

About the author

Alex HeathAlex Heath is a staff writer at Cult of Mac and co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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