New Apple TV Hardware Could Be Coming Next Month After All

A5X inside, but nothing else new.

A rumor surfaced right before Apple’s iPhone 5c/5s keynote yesterday saying that secret shipments of Apple TVs were arriving in the U.S. AllThingsD quickly squashed the report saying that Apple was not planning on unveiling new Apple TV hardware this month, and based off yesterday’s event, that certainly looks to be the case.

A big software update for the Apple TV will reportedly arrive on September 18th alongside the release of iOS 7. But that’s the only Apple TV news that has been on the horizon, until now.

Well-known Google Ventures partner/TechCrunch columnist/Apple pundit MG Siegler just tweeted the following:

He then linked to a prediction from Gene Munster, an Apple anaylist from Piper Jaffray, who is saying that Apple is working on a television for 2014.

Munster has been predicting an Apple television for the past several years to no avail.

9to5Mac adds some more details:

It is unclear what the form-factor of this new device is. We’ve independently heard of Apple working on both a full-fledged TV set and a revamped set-top-box that is similar in form-factor to the current model. But no matter the hardware design, we have been consistently hearing from our sources that Apple is thoroughly testing Xbox Kinect-like motion sensors for future TV-related products. When Apple plans to release motion-controlled TVs, however, is uncertain.

So no TV set, but new set-top box hardware next month? The Apple TV hasn’t been updated since January of last year, so it’s definitely due for a refresh. Word on the street is that the second Apple event in October will revolve around new iPads and updated Mac hardware.

About the author

Alex HeathAlex Heath is a staff writer at Cult of Mac and co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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