Apple Quietly Kills Off The Cards App

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Way back in 2011, Apple unveiled Cards, a new app that allowed you to create beautiful cards on your iPhone, then Apple would print them out and mail it out for you.

I always liked the idea of Cards, and kept it around on my iPhone for the last couple of years, thinking someday I might have the opportunity to actually use it. That opportunity never really came around for me, though, and I guess I’m not the only one: Apple has just quietly killed Cards for good.

Although the app can still be downloaded from the App Store, any attempt to create a card in-app will result in a message saying: “The Cards service is no longer available.”

That’s not a fluke. An Apple support document makes clear that Apple really has killed Cards:

As of September 10, 2013, the Cards iOS app service is no longer available.
Cards ordered before 1 PM Pacific time on September 10, 2013, will be delivered, and push notifications will continue to work.

You can view your previous purchases by tapping Saved Cards in the app.

Note: You can still order beautiful letterpress cards customized with your photos and text using iPhoto on your Mac. Cards ordered through iPhoto are shipped through a carrier such as FedEx rather than through the United States Post Office.

I guess I can’t say that losing an app that I never used is a shame, but it was always a weird app for Apple to come up with. It always seemed like the kind of thing Hallmark would do if they released an app, but not Apple. What do you think?

  • CrypieHef

    I personally loved the app and used it maybe a dozen times. The designs were great but it seemed they didn’t update the designs as much as I, and I assume most others, liked. I agree that Hallmark or a similar store should take this opportunity to create a better, more content rich app/service to replace Cards. Some might already exist but I haven’t needed to check yet until now.

  • rklaproth

    Steve spent quite a bit of time unveiling this in the keynote a few years back and looked pretty proud of it. Something tells me this was one of Steve’s pet projects and now that he’s dead they decided it needed to go with him.

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John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.

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