Market research firm Harris Interactive conducts a fairly extensive poll each year in the area of consumer electronic brands. This year, Apple again took the top spot in three major categories, named the best brand of tablet, computer, and mobile phone. The iPad, Mac, and iPhone scored the best across an array of specific brand markers, like brand recognition, emotional response to the brand, and purchasing consideration.
The survey measured the perceptions of over 38,500 US consumers across more than 1,500 brands in over 155 categories. Whew. Apple blew past the competition, which included HP, Dell, and Sony in the computer category, as well as Google and Samsung in the tablet category. Apple also won the top brand spot over HTC, Samsung, and LG in the mobile phone category.
“Americans continue to give Apple brands strong ratings,” said senior vice president Manny Flores in a statement. “And while their Consumer Connection scores are strong within their respective categories, what really stands out is that in all three of the categories Apple brands are measured – Computer, Tablet and Mobile Phone – its Brand Momentum scores are in the top 30 of all 1,500 brands evaluated in the study, showing that consumers see this as a brand of the future.”
HP did win the best printer category, while Newegg.com topped the list as the best computer retailer. Verizon won best mobile network and best pre-paid mobile carrier in the poll, beating out AT&T and TracPhone (in the second category).
Now, of course, we all know why the stock is behaving so poorly: Apple is making its customers pretty darn happy.Related