The Apple Logo Could Replace The Home Button Icon On The iPhone 5S [Image]

Screen Shot 2013-06-29 at 9.49.04 AM

A new shot published by Letemsvetemapplem — which has a credible history with Apple leaks in the past — suggests that Apple might make a major change to the home button in iPhone 5S, replacing the icon that exists there now with a big, glowing Apple symbol.

On one hand, it seems a little unsubtle for Apple. A little too strongly branded. Apple usually places their logo on their devices so that it faces away from the device’s owner: Apple wants other people to know you’re using one of their products, not constantly bludgeon you with their brand.

However, the iPhone 5S is widely believed to pack a fingerprint sensor underneath the home button. Perhaps this sensor requires a larger “window” to work than the current home button icon could provide?

I’m skeptical, but we’ll see.

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  • Sajonara

    Okay what about iMacs, Thunderbolt Displays, Mac minis, Apple TVs then? The logo is not facing away from the user on these.

  • ridwan47

    Go, Apple. You’re drunk… Unless it’s fake..

  • Al

    I like it to be true.also bring back the apple key on keyboards!..

  • Jmckee277

    The Apple key is still there along with other really cool hidden keys.

  • themrzt

    Okay what about iMacs, Thunderbolt Displays, Mac minis, Apple TVs then? The logo is not facing away from the user on these.

    It’s a cosmetic detail on the front of the iMacs and Thunderbolt displays, but other models (including iPads) use them holes for antenna signal to escape. The AppleTV I’m not sure about, but that example especially is not applicable to John’s point in the article.

    Looking at the image, though, that’s an awfully bad cut. Look at the stem curve area at the top of the apple, under the leaf. No way that’s final. It’s jagged and hideous. May be unrefined plastic, but…no.

  • bdkennedy

    Well, I have a 2007 iMac keyboard and there is no Apple key.

    The Apple key is still there along with other really cool hidden keys.

  • lockelinus

    No way that’s an Apple part, not at all in their style and, as it’s been pointed out, awful cut and quality. It’s probably an “extreme customization” item, next to the swarovski side buttons, 18K gold power button and LED back plate with a Steve Jobs animation (for the extreme fan)

  • 2glasseyes

    Could it be that the home button is not going to include a fingerprint sensor, in fact the Apple logo on the rear of the iPhone is the ideal place to rest your index finger!!

  • joewaylo

    Given Apple’s S behavior, this is for iPhone 6. 3G 3GS shared bodies, 4 4S shared bodies, and if I’m not mistaken by already producing bodies, 5 5S will be the same.

  • ZomgNerd

    Too tacky and isn’t in line with Apples Bauhaus design ethos. not happening….At least I hope to God it’s not a reality… Seems like something a tacky Chinese company would do with their $2.99 android phones.

    Thinking out loud. Maybe on the 5S the Apple logo will light up like on a MacBook? That would be cool! Although it doesn’t line up with the conserve battery movement. Why go through all the trouble to make the iPhone super battery efficient only to kill it with a light up logo?

  • ZomgNerd

    It’s a cosmetic detail on the front of the iMacs and Thunderbolt displays, but other models (including iPads) use them holes for antenna signal to escape. The AppleTV I’m not sure about, but that example especially is not applicable to John’s point in the article.

    The AppleTV has a black logo on the top of the black case.
    The Apple logo isn’t anywhere near the antenna…? The 3G was all pastic on the back so the signal went through the whole back of the phone. On the 4 the metal band was the antenna which is why Antennagate happened. The 4S fixed this but the antenna was still the band. The 5 has glass on the top and bottom of the back which is where the antennas lie. For the iPad the data antennas lie under black glass at the top of the back cover. On the iPads, the wifi antenna is by the speaker on the bottom right. no where near the logo. I don’t understand what you’re trying to say?

    The only reason that on the Thunderbolt display and iMac the logo is on the front (bottom middle) is because very rarely (especially in a home situation) do you see the back of a Mac. Must people have a desk butted up against a wall and the computer facing away from the wall. Tough to justify putting a logo where 99% of people never see.

  • dpacemaker

    The only reason that on the Thunderbolt display and iMac the logo is on the front (bottom middle) is because very rarely (especially in a home situation) do you see the back of a Mac. Must people have a desk butted up against a wall and the computer facing away from the wall. Tough to justify putting a logo where 99% of people never see.

    Actually it’s there because it houses the IR sensor used with Apple remotes.

  • richardbjorn

    The logo will be black most of the time. Maybe even more subtle then the white rounded box they have now. When you need to make a purchase with your fingerprint then the apple logo flashes. I think this will be their “signature” across iPods, iPhones, iPads, iWatch and even the iTV remote controller. They need something iconic for their new payment system.

  • Junaidkureshi

    The logo will be black most of the time. Maybe even more subtle then the white rounded box they have now. When you need to make a purchase with your fingerprint then the apple logo flashes. I think this will be their “signature” across iPods, iPhones, iPads, iWatch and even the iTV remote controller. They need something iconic for their new payment system.

    Nice thought, I wonder Apple isn’t listening you. ;)

  • Junaidkureshi

    Instead of this whole logo I think apple should put outlined logo and that should glow when we use and unlock our phone, in that case it will look clean and awesome.

  • joewaylo

    Thinking out loud. Maybe on the 5S the Apple logo will light up like on a MacBook? That would be cool! Although it doesn’t line up with the conserve battery movement. Why go through all the trouble to make the iPhone super battery efficient only to kill it with a light up logo?

    The power consumption could be miniscule. Your display uses more power than the logo itself. They would use a low light LED bulb much like the flashlight.

    The flashlight on the otherhand uses alot given that most of the battery apps rate it as 3 hours of constant photo shooting or video recording. My battery app has GPS, FaceTime, Take Photos, and Record Videos as the worst power consumption.

    Using the flashlight consumes alot of power to keep it on. With the iOS 7 now including a flashlight feature I’m sure will be seeing constant tapping.

  • p8blr

    Hideous, I hope this isn’t from Apple.

About the author

John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his girlfriend and two parakeets. You can follow him here on Twitter.

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