Eye-Fi’s new Mobi cards are designed to work better with iOS and Android apps, making wireless transfers from your camera to your iDevice much easier. The iOS app has been updated, too, bringing support for the iPhone 5’s larger screen, just 8 months after it was launched. This, combined with the crappy non-native OS X app shows that Eye-Fi is getting really serious about Apple gear.
In theory, the Eye-Fi Wi-Fi SD cards are great: They can geotag your photos in any camera, and they can beam pictures from that camera to your iPhone or iPad, or upload the pictures straight to a cloud service. But I have never managed to get them to work consistently. Whether its a mystery bug preventing connection, or my camera’s battery dying early thanks to running the tiny Wi-Fi network, or the constant card errors in which I lose my photos, or the seth process, which requires that I use the Mac app, the iOS app, the web (via iOS) and the settings app (plus the camera, of course), I have little love for the cards.
The Mobi plans to fix some of that. It sets up its own Wi-Fi network so your iPad can jon it even out and about (the regular cards do this too), and it does it with a new, easy setup process:
Just download the free Eye-Fi app for iOS or Android, enter the Mobi card’s unique 10-digit code, and the mobile device is paired. Use the same code to pair as many mobile devices as needed.
This is great. Now all we need is for the app to work reliably, for the cards not to crash and corrupt my data, and for them to geotag the images without forcing me to beam them wirelessly to my desktop Mac, even as the card sits in its built-in SD-card reader.