Apple Slaps Down App Dev For Suggesting No One Cares About iOS

tim-cook

Apple Worldwide Developer Relations has slapped down TransMedia CEO Donald Leka for suggesting no one cares about iOS in a press release for a new iPhone app. “Consumers really don’t care that much what platform they are on,” Leka said — but it turns out Cupertino does not agree.

The press release announced TransMedia’s new Glide app for iPhone, which allows users to share data between multiple mobile devices via the cloud. Leka says within it that as long as users have access to their documents, they don’t care which platform they use.

“Consumers really don’t care that much what platform they are on, where their files are stored, or what the file types and file formats are,” said TransMedia Chairman and CEO, Donald Leka. “They simply want to be able to easily access and share a family photo, a letter to a friend, a favorite song or show.”

I think most of us would agree that that’s rubbish. How many of you go out and buy a smartphone, tablet, or computer just because it looks nice? One of the first things we look for is the right operating system.

And we all know how proud Apple is of its own. So proud so it felt compelled to send Leka a strongly-worded letter dismissing his claims and offering advice on how he should “craft” press releases in the future.

Here’s part of the letter from Apple Worldwide Developer Relations, which was obtained by TechOpinions:

[...] We believe the best press releases for a product launch concentrate on that product. Your release is ostensibly for the launch of your iPhone app, but the copy actually references other apps on other platforms more often than it mentions the one being launched.  We think the customers, bloggers, and media who follow app launches are usually quite parochial — quite focused on specific platforms — so we counsel developers to craft press releases tailored to each individual platform.

And that brings me to my final point: the tone of your release and your product positioning is at odds with not just our primary marketing messaging, but the entire reason Apple exists. To wit, you are quoted in the press release as saying “Consumers really don’t care that much what platform they are on…”  Our drive, our passion, our singular focus on creating the best products we can make is rooted in the fundamental belief that customers really do care about the products in which they invest their time, money, and energy.  We strive to make the best products we can because we believe the right product will change a customer’s life.  And customers do indeed care about things that change their lives.

Our experience is that customers are interested in apps that help them get more from their iPhone, that give their cherished, chosen device exciting new functionality that fits their mobile lifestyle. I’d encourage you to recast your messaging in this positive, affirmative way.

Ouch!

Again, I agree with Apple. I think a lot of people do care about which platform they use. What do you think?

Related
  • technochick

    I think these guys better be sure there are no issues with their iOS app because Apple is likely to be very quick to yank it for any legit infringement

  • Gregory Wright

    “I think most of us would agree that that’s rubbish. How many of you go out and buy a smartphone, tablet, or computer just because it looks nice?”

    I do.

  • rigit_digit

    I get what the guy is saying. I need my email, I want to listen to music, watch movies, take/share pictures, browse the net, etc. What he is saying is – those are the things that people want and why they use “devices” in the first place – be it a phone, tablet or desktop computer.

    I happen to handle all my biz on Apple devices because they have earned my trust as a company – not because of some OS.

    What this guy is saying is fine, he just articulated it a little rough around the edges. ;)

  • technochick

    If you look at the reply the comments are less about is ‘no one cares’ comment (although it is referenced) and more about how it was a press release for an iOS app and spends more time talking about other apps etc. as they point out, bloggers and media reading a press release called ‘Glide for iOS launches’ or something similar expect to read about Glide on iOS.

  • monizk

    Hes right and apple is not listening we dont give a shit what os is running as long as we can do what we want to do. if you think apple is smart in their response you have lost touch with reality. the apps make your phone doesnt matter what you got ios android blackberry etc dont forget it. and if you still dont believe that i challenge you to delete every app on your phone right now that wasnt developed by apple now use the phone and tell me what it does thats better then say…..a 5 year old flip phone. open your eyes people get off the apple train. i left apple cause they dont listen. and they still arent. oh and i came across this article from my zite thats an app and this article was under technology

  • GlideOS

    A Message from the Glide Product Team

    Glide has supported iPhone/iOS with cross platform services from the very beginning.

    On Friday, June 29, 2007, the iPhone was launched in the United States.

    On Monday, July 2, 2007, Macworld reported that Glide had launched extensive support for the iPhone.

    “Glide Mobile works with a client application for the Mac, (Linux) or PC called Glide Sync. You can use it to synchronize your photos, music, videos, documents, Sunbird and iCal calendars, Thunderbird and Address Book contacts, Safari, Camino and Firefox bookmarks from your Mac to an Internet account you can access from any computer Web browser.

    Once synced to your online account, Glide Mobile uses its “compatibility engine” to transcode that content so you can replay it and access it regardless of how fast your Internet connection is or what the capabilities are of the Web browser you’re looking at the content from. It manages the proper format and bit-rate for your connection. It handles Word, PDF, image formats, MP3s, QuickTime movies and many other document formats.

    What’s more, you can control access privileges—making content available to others, and adjusting how they can manipulate it—view only, download and modify, for example, or even the number of times they can view the file or the time period they can view it in.

    If you’re not lucky enough to have an iPhone yet, Glide Mobile also supports devices from RIM/BlackBerry, Nokia, HP, Motorola, Palm, Samsung, Sony Ericsson and others.”

    Glide Mobile Transcoding Service Works with iPhone
    Macworld

    On August 3, 2007 Macworld reported that Glide added iPhone support for Microsoft Windows Media video and audio files (WMV and WMA).

    “Video formats supported by Glide Mobile for the iPhone include .wmv, .mpg, .mpeg, .avi, .divx, .mov, .mp4 and .3gp.

    Glide also supports audio formats for the iPhone including .wma .wav, .au, .mp3, .m4a, .aiff, .aac and .ac3
    All of the new supported formats include versions optimized both for AT&T’s EDGE network and Wi-Fi.
    Beside Windows Media audio and video files, Glide Mobile works with dozens of different document formats, making it possible to share Office files, presentation documents, digital images, iTunes music and much more with your cell phone.”

    Glide Service Lets Windows Media Work on iPhone
    Macworld

    On September 13, 2007 Macworld reported that Glide had launched a new mobile version of its Glide Write word processor.

    “Glide Write 2.0 is the service’s integrated word processing application, and it enables you to create documents on mobile devices and collaborate on them with other users. Glide Write can also automatically sync and convert Word documents for access on your iPhone, and lets you open and edit multiple Word docs. Formatting features include bold, italic, underline, bullets, 40 symbols, and HTML source editing and preview modes. You can also export documents created on your iPhone to Word, PDF and RTF.
    Glide Mobile has also announced support for new phones, including the LG VX8700, Nokia E-61, Nokia 6300 and Motorola KRZR phones.”

    Glide Mobile Lets iPhone Users Edit MS Word Docs
    Macworld

    Other Glide functionality for the iPhone (and for virtually all other smartphones) included a browser-based photo editor (with a generous offering of photo effects and support for all major image formats) and the viewing of Microsoft PowerPoint presentations and Microsoft Excel spreadsheets.

    Glide formally added support for the iPad on July 22, 2010, including an HTML5 interface and support for Flash files (FLV)…and so on…

    We will continue to provide iOS users with valuable cross platform services.

  • julia55240637

    uptil I looked at the draft ov $7687, I didnt believe that my cousin was like truly erning money part time on their apple labtop.. there best friend haz done this for only about twenty three months and just now cleared the depts on there cottage and got a great Honda. read more at,… http://WWW.FOX86.?OM

About the author

Killian BellKillian Bell is a freelance writer based in the UK. He has an interest in all things tech, but most enjoys covering Apple, anything mobile, and gaming. You can follow him on Twitter via @killianbell, or through his website.

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