Apple Has Now Sold More Than 100 Million iPod Touch Units

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Following the launch of its new cheaper iPod touch this morning, Apple has confirmed that it has now sold more than 100 million units of the iPod touch since its introduction back in 2007. That makes it one of the Cupertino company’s most popular products to date.

“In addition to launching a new model of its iPod touch on Thursday, Apple told me this morning that it has sold more than 100 million units of the iPod touch since its introduction,” according to The Loop’s Jim Dalrymple.

It’s not difficult to see why the iPod touch has sold so well over the past six years. The device is designed to be a cheaper alternative to the iPhone for those who don’t actually need the phone functionality, and its Retina display makes it great for watching TV shows and movies on the go.

The latest model also has a dual-core A5 processor which means it’s ideal for mobile gaming, particularly with the ever-growing catalog of cheap games in the App Store. Alongside the iPhone and iPad, the iPod touch has helped Apple eat into the mobile gaming market and steal market share from the likes of Nintendo and Sony.

It’s also the cheapest way to gain access to Apple’s thriving iOS ecosystem, which is now home to over 800,000 apps.

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  • Steffen Jobbs

    If it was any other company, it would be considered a huge milestone, but because it’s Apple it’s not that big a deal at all. Selling 100 million units of any consumer electronics product is quite an accomplishment. Apple will still be considered a doomed company because iPod Touch sales have been falling for years. I’m sure there are plenty of analysts who feel Apple should just kill off the iPod line to focus on iPhone sales. Although iPhones certainly can take the place of iPods, I see nothing wrong in refreshing the iPod Touch line every couple of years. Who knows, maybe they’ll reach a certain level and sales will stabilize

About the author

Killian BellKillian Bell is a staff writer based in the U.K. He has an interest in all things tech and also covers Android over at CultofAndroid.com. You can follow him on Twitter via @killianbell.

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