The iPad Mini 2 Could Cost $249 [Rumor]

ipad-mini-iphoto-2

At $329, the iPad mini is Apple’s cheapest iPad by far… but compared to $199 and $249 Android tablets, it’s still pricy in the 7-inch markets.

That might change, though. A new rumor suggests that Apple will release the iPad mini 2 for the low, low price of $249.

The report comes from Citi Research, who don’t seem to have a lot of evidence to go by. CNET reports:

“Supply chain checks by Citi’s Asia-Pac Technology Team suggest a mix shift surprisingly toward Apple’s older iPhone4/4S,” he wrote.

Then added. “And with our expectation of a low-end iPhone slated for September launch, followed by a sub-$250 iPad Mini, we expect this trend to persist…

The Citi note mentions a comment by Apple Chief Operating Officer Peter Oppenheimer to back up the expected shift to cheaper devices, including the Mini. “We are managing the business for the long term and are willing to trade off short-term profits where we see long-term potential,” Oppenheimer said during the most recent earnings conference call.

I don’t buy it. The iPad mini, even at $329, is still the best-selling iPad out there. Apple’s making gobs of money on the iPad mini 2, and they aren’t going to cut their profit margins to sell it at $249, especially with an iPad mini with Retina Display in the pipeline, which will only cost more to make.

I could see the price of the original iPad mini sinking to $249 or even $199 after the iPad mini with Retina Display debuts, but no way does Apple drop the price of the mini across the board. What do you think?

Related
  • TechBell

    Perhaps a lower price for slower processor and non-Retina display. I can see Apple offering a couple of configurations to better compete with Android tablets. I would expect a new Mini with Retina to be in the $329+ neighborhood.

  • ErinsDad

    I’ve got an order for 30 of the Retina models when they arrive. Our users found they need the better display for diagnostic imaging. I know it’s minor in the overall scheme of things, but radiologists like to carry the iPads in their lab coat pockets, and the smaller Retina display model will be perfect. Patients of all ages seem to enjoy viewing their broken body parts up-close. (“Let’s count those titanium screws, shall we?”)

  • bdkennedy

    Doubt it. They will likely do the same scheme like they do with the iPhone. Keep the first gen iPad Mini and lower the price to $249. 2nd gen $329.

  • technochick

    That rumor went around about the original iPad Mini and it didn’t happen. It won’t likely happen with the new one either. Rather perhaps the original will stick around in a one storage size option for that price.

  • BeyondtheTech

    Yeah, that’s not going to happen. Apple can and will gouge their customer base, as they’ve done with the iPad mini and now the new “low-end” iPod touch.

    Apple stated that they did marketing tests to see what the maximum price people would pay for a small tablet, to which I’m sure they got back $249-299. So, naturally, they tacked on a $30 premium to get to $329.

    The iPod touch 4G was sitting comfortably at $199, but now that it’s discontinued, it’s been replaced by a low-end 5G that lacks a rear camera, but tacked on with a $30 premium as well, bringing that to $229.

    That’s too close of a price step to bring the iPad mini down to $249, so there goes his theory.

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John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his girlfriend and two parakeets. You can follow him here on Twitter.

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