As the head of Apple’s design team, Jony Ive has been one of the most influential figures in tech over the last two decades. He helped create the iMac, iPod, iPhone, iPad and slew of other Apple products that have hit shelves over the last few years.
Now Jony’s putting his mark on Apple’s software too, which makes you wonder if there’s any area of design Jony can’t master. Time just released its list of the 100 most influential People in the world, and Ive is the only Apple employee that made the list.
Here’s what Bono had to say about Sir Jony:
Jony Ive is himself classic Apple. Brushed steel, polished glass hardware, complicated software honed to simplicity. His genius is not just his ability to see what others cannot but also how he applies it. To watch him with his workmates in the holy of holies, Apple’s design lab, or on a night out is to observe a very rare esprit de corps. They love their boss, and he loves them. What the competitors don’t seem to understand is you cannot get people this smart to work this hard just for money. Jony is Obi-Wan. His team are Jedi whose nobility depends on the pursuit of greatness over profit, believing the latter will always follow the former, stubbornly passing up near-term good opportunities to pursue great ones in the distance. Jony’s values happen to add value — emotional and financial. It takes a unique alchemy of form and function for millions of people to feel so passionately about the robot in their pocket.