Apple Makes Its Online Store More Friendly With Touch-Based Devices

IMG_0211

Apple’s online store has never really been suited to mobile devices. Sure, there’s the Apple Store app for the iPhone, but navigating to the actual website on iOS isn’t the best experience. On the iPhone, the desktop site is squeezed into a narrow, 4-inch display. You have to zoom in to actually interact with and read any part of the site.

Some recent changes help to improve navigating the Apple online store on touch-based devices. Apple has added a scrollable navigation bar under product categories that lets you quickly jump to different pages. Search results for specific products are now displayed in a cleaner grid layout as well. You can click on an icon to open the product page. These improvements look particularly good on the iPad.

Related

About the author

Alex HeathAlex Heath has been a staff writer at Cult of Mac for over two years. He is also a co-host of the CultCast. He has been quoted by places like the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to get in touch, additional contact information is available on his personal site. Twitter always works too.

(sorry, you need Javascript to see this e-mail address)| Read more posts by .

Posted in News | Tagged: |