Apple’s online store has never really been suited to mobile devices. Sure, there’s the Apple Store app for the iPhone, but navigating to the actual website on iOS isn’t the best experience. On the iPhone, the desktop site is squeezed into a narrow, 4-inch display. You have to zoom in to actually interact with and read any part of the site.
Some recent changes help to improve navigating the Apple online store on touch-based devices. Apple has added a scrollable navigation bar under product categories that lets you quickly jump to different pages. Search results for specific products are now displayed in a cleaner grid layout as well. You can click on an icon to open the product page. These improvements look particularly good on the iPad.