Why Facebook Home Won’t Come To The iPhone [Opinion]

Facebook Home

Today Facebook unveiled “Home,” its new, immersive Android experience. HTC has partnered with Facebook to launch the HTC First, a smartphone designed from the ground up for Home. Other Android handset makers are in the pipeline to release Home-based devices down the road.

Home is a great idea for Facebook and Facebook lovers, and it will probably be very popular on Android after it becomes available next week. But don’t expect to get Facebook Home on your iPhone. Not in this lifetime.

Why Facebook Home Won’t Come To The iPhone [Opinion]

“Apple is a very controlled environment.”

After Facebook’s event today at its California headquarters, the press got to ask some questions about Home. “We have a great relationship with Apple,” said Facebook CEO Mark Zuckerberg when asked if Home would come to iOS. “Apple is a very controlled environment,” he added.

During the Home event earlier today, Zuckerberg mentioned that Google’s Android is great because it’s “so open.” The customizable nature of Android allows Facebook to hook itself into the innards of the OS. When you install Home, every aspect of your device is tailored to Facebook, from the lockscreen to notifications.

“Home will not be able to climb over Apple’s walled garden.”

There’s absolutely no way Apple would ever allow something like this on the iPhone. The “controlled environment” Zuckerberg was referring to will continue to keep anything as immersive Home at bay. The Facebook integration that currently exists in iOS 6 is about as good as it’s going to get—post a quick status from Notification Center or share a photo. iOS is Apple’s core experience, and everything else is designed to be complimentary. Home will not be able to climb over Apple’s walled garden.

What Facebook has cooked up is too invasive. It would completely override iOS and push Apple to the background. Apple would effectively be saying that iOS isn’t enough, which goes against everything the company projects to the public.

Facebook may have a good relationship with Apple now, but allowing Home on iOS would give Facebook too much leverage over Apple’s cash cow, the iPhone. iOS is iOS, and that’s the way Apple likes it.

  • Eagle87

    I still wonder why the Facebook team haven’t spent more time and effort on making their native app run more fluent and smooth instead of focusing on this :/

  • bdkennedy

    If you can’t stay away from Facebook long enough to press an icon on your screen then you have some therapy issues.

  • daov2a

    As a person who has departed the social networks, I find this bizarre. Who wants a Facebook phone? I guess there is a market for it but it is extremely hard to fathom for me.

  • iSteve

    “iOS is iOS, and that’s the way Apple likes it.” – Who wants a shit like home on the iPhone?

    I just wish that Apple remove the native Facebook app in IOS.

  • CharilaosMulder

    A FB-centric interface with apps (read: your productivity, creativity and entertainment) pushed to irrelevance. And if you still want to use an app, you’ll have your “chatheads” conversations floating over the UI of the app. You may not use your device without getting distracted! Not such a great idea.

    And boy am I glad iOS doesn’t allow for such a bad, digital-friends-only society. This is what you get from Androids “openness”, though I bet Google doesn’t like what FB is doing here.

  • Robert X

    Good! I don’t want it.

  • Robert X

    “iOS is iOS, and that’s the way Apple likes it.” – Who wants a shit like home on the iPhone?

    I just wish that Apple remove the native Facebook app in IOS.

    You can delete it.

  • nvettese

    I feel that many iOS fans will want this. There are a lot of Facebook users on iOS, who live and die on Facebook. I feel that this will drive more iOS users to Android. you always want what you can’t have, right?

  • clnwhittier

    I have had an iPhone for years and I know one thing is for sure, Facebook can’t even get there regular app fixed and working properly! So why would I ever want to use them as a platform for my phone?

    http://www.powerglobaldesigns.com/what-is-facebook-home-and-will-it-be-on-the-iphone

  • Cgs101

    “Home” sounds awful …

About the author

Alex HeathAlex Heath is a staff writer at Cult of Mac and co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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