Apple Hiring “Ground Truth” Managers To Help Improve Maps Around The World


While Apple’s Maps has certainly come a long way since its release last year, there’s still a lot of improving that needs to be done. The good news is that Apple is working to improve the accuracy of its mapping, and the company is hiring “Ground Truth” managers to help improve the “quality” of Maps in different regions around the world.

Apple has openings for 7 of these positions, and each role will be in charge of managing a team for a specific regions, like Eastern Europe and Japan.

What exactly does “ground truth” mean, anyway? The term refers “to a process in which a pixel on a satellite image is compared to what is there in reality (at the present time) in order to verify the contents of the pixel on the image.” The job description includes “collecting ground truth data to allow for analysis of the impact of potential map code or data changes relative to known truth” and “evaluating competing products in-region relative to our maps.”

About the author

Alex HeathAlex Heath is a journalist and co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.

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