HBO Go is one of the best TV apps for the iPad. You can stream episodes of shows like Girls and Game of Thrones to your iPad whenever you’re craving some drama. The only problem is you have a cable subscription with HBO to access the app.
While HBO isn’t ready to ditch the subscription model altogether just yet, but the company’s CEO indicated this week that they might make the app available to cord cutters that pay for broadband Internet.
HBO is looking to team up with broadband Internet providers by giving HBO GO access to customers who do not subscribe to cable TV but pay for broadband. The future business model would allow users to pay a monthly HBO Go subscription on top of their cable bill. HBO’s CEO, Richard Plepler, described the business plan as follows:
“Customers could pay $50 a month for their broadband Internet and an extra $10 or $15 for HBO to be packaged in with that service, for a total of $60 or $65 per month. We would have to make the math work.”
HBO has experienced a rise in competition lately from the likes of Netflix and Amazon. Both companies have started offering their own TV series to customers that subscribe to their streaming services.
Ditching its cable-subscription could be risky for HBO though, as its current business model generates billions of dollars for the company. Plepler told Reuters that HBO has the right business model right now, but it might evolve overtime.