As the company is known to do during high profile TV events, Apple aired a new ad during tonight’s Academy Awards. The ad was appropriately themed for filmmakers. Various iPad apps were shown off with the taglines “lights,” “camera,” and “action.”
Alex Heath is a journalist and co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.