Square Announces “Business In A Box” Package For Merchants And The iPad

An iPad, Square, and an internet connection is all you need to run a small business.

An iPad, Square, and an internet connection is all you need to run a small business.

Square, the mobile payment startup that lets you pay for your coffee with an iPhone app, has announced a new product for small business owners. Since Square already specializes in helping merchants use the iPhone and iPad to process payments, the company is launching what it’s calling a “Business in a Box.” The package includes an iPad stand, cash drawer and optional receipt printer. It lets Apple’s tablet totally replace a traditional cash register.

The free Square Register app in the App Store handles all of the actual mobile payment processing. If you’ve ever paid for something with Square, then you know how it works.  You can swipe your credit card with a Square card reader or use the Wallet app on your iPhone to pay. Starbucks recently partnered with Square to let smartphone users wirelessly pay from many of its U.S. locations.

For $299, merchants can buy a Business in a Box with two Square card readers, a Heckler WindFall iPad Stand, and an APG Vasario 1616 cash drawer. More information is available on the Square website.

Press release:

SAN FRANCISCO — February 20, 2013 — Square, the company making commerce easy for everyone, now offers brick-and-mortar stores all the hardware to run a business in one convenient and affordable package. Square Register serves as the full point-of-sale system for businesses to accept payments, track sales, and share item and location information.

Neighborhood merchants are increasingly adopting Square Register for its simple interface, smart analytics, continuous updates, and low processing fees. With Business in a Box for Square Register, merchants can now simplify their countertop with an affordable and comprehensive package that includes two Square Readers, an iPad stand, a cash drawer, and an optional receipt printer. All work wirelessly with Square Register.

Historically, business owners were forced to piece together multiple hardware components from various manufacturers, manage complicated contracts and pricing structures, and pay for expensive software licensing and service plans. Now, they can be up and running with Square Register in minutes.

For more than a decade, Holly Pils of Boopa’s Bagel Deli has been baking for the Fort Worth, Texas community. From her printer to her cash drawer, she runs her business on Square.

“We’re a neighborhood business that has been in the community for more than 13 years and we need to make smart decisions so we can make great bagels for decades to come,” said Pils. “My customers and employees love Square and it could not have been simpler or quicker to set up. Square has saved us time and money. It is truly a blessing.”

Hardware packages start at $299 and are customizable according to customer needs. There are no commitments and free returns within 30 days.

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About the author

Alex HeathAlex Heath has been a staff writer at Cult of Mac for over two years. He is also a co-host of the CultCast. He has been quoted by places like the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to get in touch, additional contact information is available on his personal site. Twitter always works too.

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