Tim Cook: “We Make Products People Didn’t Know They Wanted And Now Can’t Live Without.”

Continuing his remarks at Goldman Sachs’ conference, Tim Cook made a series of comments in regards to whether or not Apple had reached its limit. His response?

“Apple has made products for years that people didn’t know they wanted and now they can’t live without. We don’t believe in limits.”

According to Cook, Apple believed that it was a “wide-open field” for growth in the mobile market.

I believe on a longer-term basis, all phones will be smartphones. There are a lot more people in the world than the 1.4 billion people who own smartphones already out there. I see this as being one of the best markets of all time.

We have enormous momentum. That 500millin iPhones sold was from 2007 to the end of last year. 40% of that happened last year! There’s incredible momentum there that in a tiny amount of time we built an ecosystem that is the best user experience on the oplanet, and a major economic market for developers. We’ve paid $8 billion to developers.

iPhone is only available to 50% of subscribers in the world. Frankly speaking, I see a wide open field.

John Brownlee

John Brownlee is a writer for Fast Company, and a contributing writer here at CoM. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.