HBO Coming To The Apple TV Later This Year [Report]

Tyrion Lannister

Game of Thrones on the Apple TV? Yes please.

Amid rumors that Apple is in negotiations with cable and content providers for a TV streaming service, a new report claims that HBO will come to the existing Apple TV set-top box later this year.

Apple and HBO are reportedly in negotiations to make the premium channel a dedicated app on the Apple TV, like Netflix and Hulu Plus. The experience would be like that of the HBO Go app that currently exists in the iOS App Store.

Bloomberg reports:

Apple Inc. is in negotiations to start carrying Time Warner Inc.’s HBO Go application on Apple TV by mid-2013, according to two people familiar with the plans.

Cable and satellite subscribers who pay for HBO will be able to watch more than 600 hours of films and television shows on Apple TV, said the people, who asked not to be identified because the talks are private. Apple TV is a set-top device that streams content purchased on iTunes and via other online services to consumers’ televisions.

From the tone of the report, it looks like you’ll still have to pay for HBO through your cable/satellite provider. So this isn’t the pay-per-channel TV subscription model we’ve all been waiting for. But it’s a step in the right direction.

The HBO Go app has allowed you to stream episodes, but you haven’t been able to send them to the Apple TV with AirPlay.

It will be interesting to see what kind of deal Apple strikes with HBO. Will the Apple TV get shows at the same time as cable, or will there be a delay in availability? Here’s to hoping that Apple can convince content companies like HBO to unshackle themselves from the cable providers.

  • FriarNurgle

    Lame. We’ve cut the cord for a reason. Even if HBO did offer their channel app on the Apple TV, it would likely be too expensive. Guess I’ll stick with airplaying bootleg streams.

  • Jonathan Ober

    Lame. We’ve cut the cord for a reason. Even if HBO did offer their channel app on the Apple TV, it would likely be too expensive. Guess I’ll stick with airplaying bootleg streams.

    It’s for people already subscribing to HBO – Cable and satellite subscribers who pay for HBO will be able to watch more than 600 hours of films and television shows on Apple TV. So it’s not an extra costs its for existing clients. This is nice addition if your HBO onDemand through Comcast, for instance, does’t have past seasons. I use HBO Go on Xbox and on iPad and it’s a nice treat to have all the episodes. I for one have watched Game of Thrones through both seasons 3 times now.

About the author

Alex HeathAlex Heath is a senior writer at Cult of Mac and co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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