An Apple Maps Glitch Has Cost This Restaurant $50,000

df11_09_30_metrovino

Apple Maps has been the butt of an exhausting number of bad jokes. People in Australia have been stranded in the outback thanks to Scott Forstall’s mishap.

For most of us, glitches in Apple Maps are just a minor inconvenience and you can just switch over to Google Maps when you have a problem. But for one restaurant in Portland, Oregon, Apple Maps has cost them about $50,000 worth of business since it was released in September.

Metrovino is a small wine bar and restaurant in the upscale Pearl District of Portland. Without fail, the bar receives five or six calls a day asking where they’re located because Apple Maps keeps guiding would-be patrons to Southwest Portland a few miles away.

The bar owner, Todd Steele, says they’re probably losing between $500 to $1000 a night, totaling around $50,000 since Apple Maps made its debut last year. They’ve tried to get the glitch fixed by reporting it to Apple but nothing’s changed. Steele’s mom even marched down to Apple headquarters in Cupertino, CA, demanding answers but was quickly turned away.

We want to say that everything’s going to get better really soon now that Mr. Fixit, Eddy Cue, is on the case. Part of the problem with Apple Maps has been that bug reporting has been pretty bad. Apple’s requested users to send in bug reports, but if no one’s listening it’s impossible to be optimistic.

Related
  • John Owen

    Really…c’mon Metrovino. We had a restaurant in Tempe, AZ that was off by 6 miles when Apple Maps launched. I hit the little “report a problem” button and put the pin in the correct spot. Then my girlfriend did the same from her iPhone. Within 1 week the location was changed to the correct spot!! This sounds more like Metrovino is looking for some publicity…

  • goodvillenews

    And I’am loosing much more money, because I’am not searchable in google.com… And my web site address is (enter any ad here). Please post it on all servers and blame google ;)

  • FriarNurgle

    They’ll more than make up for it now this is in the news.

  • iHKDesign
    Really…c’mon Metrovino. We had a restaurant in Tempe, AZ that was off by 6 miles when Apple Maps launched. I hit the little “report a problem” button and put the pin in the correct spot. Then my girlfriend did the same from her iPhone. Within 1 week the location was changed to the correct spot!! This sounds more like Metrovino is looking for some publicity…

    I agree. I have reported bugs and it has been fixed within a week. However, with iOS 6.1, Apple is making the Report a Problem button huge so it is easier to report problems. This feels like a publicity stunt.
    New iOS 6 Report a Problem button:

  • gnomehole

    I have a hard time believing any of this crap. But hey, now they have free advertising thanks to all the blogs that pick up this bogus story. I’ve never skipped eating somewhere that I couldn’t find because my map of choice let me astray. Maybe they got some bad reviews on Yelp and should find someone else to blame… then there is the whole economy thing.

  • iHKDesign

    I have a hard time believing any of this crap. But hey, now they have free advertising thanks to all the blogs that pick up this bogus story. I’ve never skipped eating somewhere that I couldn’t find because my map of choice let me astray. Maybe they got some bad reviews on Yelp and should find someone else to blame… then there is the whole economy thing.

    They have a 3.5 on Yelp which while isn’t bad, it isn’t great either. So you may have a point there.

  • daov2a

    Oh, people still use Apple Maps…?

  • djrobsd

    It’s pretty sad, but 90% of people who use an iPhone don’t read this site, and don’t even know about the maps glitch, although I’m sure they feel the pain every day when they try to use maps. I even had an Apple employee get LOST trying to find my house just last week, he was all “oh, they didn’t tell us about that problem”. He works for their retail store, imagine if they’re not even telling their own employees about it. What a joke.

  • TechBell

    Ha. I used to live a block from there. It’s good; not worth getting lost for – better places in Portland for decent bottle of wine and dinner.

  • Andrew Newsome

    I wouldn’t really call Mildura “The Outback” haha.

    More appropriately “The Outback” is basically central Australia where it is mostly desert. Mildura is still relatively close to Melbourne (only about 4 hours drive).

  • Skywaytraffic

    5 or 6 calls a day huh? Think we MIGHT be embellishing the facts a bit here? eh Metrovino?

About the author

Buster HeinBuster Hein is Cult of Mac's Social Media Editor. Hailing from Roswell, New Mexico, but now spending his days in Phoenix, Arizona, he wastes most of his time eating burritos and reading Spanish romance novels. Twitter: @bst3r.

(sorry, you need Javascript to see this e-mail address)| Read more posts by .

Posted in News | Tagged: , , , , , , |