Universal Uses iPhone To Promote Christmas Blu-ray Releases

Universal Studios Home Entertainment Tuesday introduced a bevy of iPhone and iPod touch tie-ins with a number of holiday Blu-ray titles. The DVDs come with the pocket BLU app, enabling iPhone and iPod users to enhance the Blu-ray experience. Another app, social BLU, lets Blu-ray users more ways to interact on Facebook and Twitter using Internet-enabled Blu-ray players.

The titles offering the iPhone and iPod apps include the Blu-ray versions of Bruno, Funny People, 9, American Pie Presents: The Book of Love, Public Enemies and Inglorious Basterds.

The pocket BLU app uses a Wi-Fi connection to work with networked Blu-ray players. IPhone owners can use the Apple handset to remotely operate the video player, displaying a video timeline and accessing any point in the movie. The free app from the App Store will also provide users the ability to unlock bonus material that can be saved or streamed. iPhone owners can also browse upcoming titles and view previews.

“By bridging Blu-ray’s vast capabilities with the Internet, iPhone and iPod touch and some of the hugely popular social networking platforms, we are effectively taking the Blu-ray experience to the next level, offering consumers the opportunity to easily integrate their favorite films into these activities and devices that have become part of their everyday lifestyle,” said Craig Kornblau, President of Universal Studios Home Entertainment.

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[Via 9to5Mac and iClarified]

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