Microsoft Uses Child Labor To Shill Windows 8 [Video]

Microsoft Uses Child Labor To Shill Windows 8 [Video]

If you pop into your local Microsoft store and ask for a demonstration of Windows 8, there’s a chance the store assistant will disappear and send over an 11-year-old child to help you. That’s what the company is doing in Portugal in an effort to prove its new operating system is so intuitive, even a child can use it. Either that or it’s taking advantage of cheap child labor.

Using children to promote a product isn’t new; Apple often features little ones in its iOS ads to highlight how fun and magical its iPhones and iPads are, and how entertaining it can be to ask Siri random questions. But I think sending them into retail stores to teach people all about a new operating system must be a first. Check out the video below.

It’s a cool publicity stunt — one that’s likely to become very popular. But will it convince people that Windows 8 is a good purchase? I’m not so sure. A lot of long-time Windows users are avoiding Windows 8 because it’s so different to its predecessors, and therefore hard to get used to.

While this approach may convince you otherwise, it could also make some feel much older and more out of touch than they actually are. I know that’s exactly how it would make my grandparents feel.

  • tufinhas

    really? you think it might be cheap child labour? what a great journalist you are! terrific research capabilities. pulizer incoming!

    Sigh.

  • Jonathan Ober

    really? you think it might be cheap child labour? what a great journalist you are! terrific research capabilities. pulizer incoming!

    Sigh.

    It’s Pulitzer but then…I guess you won’t be winning one either :)

  • G. Thomas Wilson

    If I were in the market for an operating system fit for children, this would appeal to me.

  • bdkennedy

    Actually I would be offended.

  • Killian

    really? you think it might be cheap child labour? what a great journalist you are! terrific research capabilities. pulizer incoming!

    Sigh.

    Yeah… that was actually a little light-hearted joke. We’re not actually accusing Microsoft of child labor. Those children are obviously actors for a publicity stunt; they’re not there against their will to be paid pennies.

  • dcj001

    Like Trix (cereal), Windows 8 is for kids!

  • AlexGarbisch

    so easy that you need someone to show you how to use it…

  • TheMacGuy

    This is nothing new. If you are ever at my local Apple Store, I’m always giving demos of different things, In fact I’ve gotten job offers from the store, but I have told them I would like to work at corporate Apple designing and coding the new OSes plus I have to be 18 to work at the store.. I started doing that when I was ooo, 11 also. Now I’m 14. I do wish the store would still put me in a blue shirt and instead of paying me, give me free or heavily discounted prices.

  • technochick

    That would be a huge fail in my neighborhood. The older folks expect the kids to understand this stuff that they can’t. Unless you are sending a free kid home with them to teach them for the next 5 years.

  • Market_Mayhem

    You have to understand that Microsoft is getting extremely desperate. Most adult consumers don’t want anything to do with Windows 8, so they might as well try to appeal to adults any way they cans. There used to be a time when Windows practically sold itself. Those times are long gone. Wall Street is already starting to downgrade the company due to soft Windows 8 sales. Almost no consumer wants to upgrade from a perfectly fine Windows 7 to some weird-looking Live Tiles Windows 8. They all keep wondering where the classic Start menu went to and why are all those ugly multi-colored rectangles in the way of the desktop.

About the author

Killian BellKillian Bell is a staff writer based in the U.K. He has an interest in all things tech and also covers Android over at CultofAndroid.com. You can follow him on Twitter via @killianbell.

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