WSJ: Apple Has Begun Early Testing Of Television Set Designs With Suppliers

WSJ: Apple Has Begun Early Testing Of Television Set Designs With Suppliers

WSJ: Apple Has Begun Early Testing Of Television Set Designs With Suppliers I hope it looks like this.

Apple has begun testing high-resolution television set designs with manufacturing partners in Asia, according to a new report from The Wall Street Journal that cites unnamed sources within Foxconn. Both Foxconn and display manufacturer Sharp are said to be involved in the process, which is still in its early stages.

“It isn’t a formal project yet. It is still in the early stage of testing,” of the people told The Journal. What’s more, they say Apple has been testing TV prototypes “for a number of years” — first internally inside its Cupertino campus, and then with its suppliers. It suggests the plans may soon be nearing fruition as Apple looks to make its mark on our living rooms.

Apple competitors such as Google are also “toying around” with software for televisions and set-top boxes, the report notes. But none are yet to gain any real traction. If Apple’s set finally does make it to market, it would make its rivalry with Samsung, currently the world’s biggest TV maker, even greater.

Foxconn has been worming its way into the television market in an effort to capitalize upon its recent investment in Sharp. Back in July, Foxconn CEO Terry Gou took a 37.6% stake in a Sharp LCD factory in Sakai, Japan. Under the new deal, Foxconn will receive up to half of the panels manufactured at the plant.

The Journal notes that Apple could could choose not to pursue its plans for a television, though right now, that’s looking increasingly unlikely. In a recent interview with NBC News, company CEO Tim Cook said that TV is “an area of intense interest” for Apple.

Apple already produces a TV product in the Apple TV, of course. But this has always been a “hobby” that, while steadily becoming more popular, has never really taken off like other Apple products.

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  • FriarNurgle

    A unibody one piece aluminum Apple TV would be awesome… and likely rather pricey to build. Even with the advantage of being a slick Apple product, having an eyesight cam, and built in Apple TV an Apple TV Set would be quite a price jump compared to other sets on the market. People do expect Apple products to cost a bit more than the competition but the sticker shock on this one might be too much for people to bare.

    Still think Apple should stick with the set top box model and just open it up to apps via control by the remote app on iOS devices and add in an small wired eye sight cam to stick on your tv.

  • SupaMac

    I hope it doesnt look like that. The bezel is way too big and the bottom silvery part is enormous as well. TV’s have less internal components than PC’s and a lot more space to fit it all in. Thus, it could be thinner and have much less bezel than the iMacs or the picture on this page illustrate.

  • Cortney Sauk

    TV’s have less internal components than PC’s…

    LMAO.. Although I agree with how ugly the concept is, your statement is just funny since the whole point of an Apple TV is that it WOULD have a PC built right into it. So would it not then be assumed that it couldn’t go as thin as a regular TV?

  • Cortney Sauk

    All this is pointless if they can’t even get the current Apple TV to be worth a mass market.

    Apple has always been great at the hardware but we’re experiencing it more and more that Apple is failing horribly on the software side. Apple Maps and the lack of innovation with iOS are just a few of the recent examples.

    I don’t really think it’s the cable companies holding Apple back, I think it’s Apple not knowing what to do with a great idea. I hope they can do it and for a good price, but I’m pretty skeptical. For now I’ll stick to my HTPC with XBMC for my TV. Using nzb’s I watch what I want when I want and it looks better than anything Apple could come up with.

  • Matthew Gonzales Landry

    All this is pointless if they can’t even get the current Apple TV to be worth a mass market.

    Apple has always been great at the hardware but we’re experiencing it more and more that Apple is failing horribly on the software side. Apple Maps and the lack of innovation with iOS are just a few of the recent examples.

    I don’t really think it’s the cable companies holding Apple back, I think it’s Apple not knowing what to do with a great idea. I hope they can do it and for a good price, but I’m pretty skeptical. For now I’ll stick to my HTPC with XBMC for my TV. Using nzb’s I watch what I want when I want and it looks better than anything Apple could come up with.

    This isn’t really accurate. Even if you say Apple hasn’t innovated much lately, they still make great software. Try using a nook tablet. All B&N needed to do was port Android to their tablet, yet the software is still laggy. Great software isn’t only found in features. Apple makes really smooth software with key features that consumers CAN learn. Bombarding users with features is just as useless as software with no features at all. At least in Apple’s case they have just enough features so that most users can fully understand what their product does in a few weeks with minimal effort.

  • twester65

    I’m with SupaMac. A TV that looked like that would definitely be a step back in time. LED technology has enabled super-thin bezels that almost make the TV picture seem to float. That clunky iMac look isn’t going to fly for anyone who has experienced a new television in the last 2 years.

    Anyway, it’s all speculation. There are conflicting rumors regarding an Apple “TV” – it’s coming, it’s been abandoned, it’s been out-sourced to GooYaBing. Trust that any real product will be pricey, will not break any technological barriers (has never been Apple’s MO) and will be eye-poppingly stylish. I will probably want one.

About the author

Killian BellKillian Bell is a staff writer based in the U.K. He has an interest in all things tech and also covers Android over at CultofAndroid.com. You can follow him on Twitter via @killianbell.

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