iOS Devices Have Been Dominating Mobile Web Traffic For The Past 6 Months [Report]

iOS Devices Have Been Dominating Mobile Web Traffic For The Past 6 Months [Report]

Android technically sells more smartphones than Apple, but iOS devices continue to dominate mobile web traffic. Chitika Insights has been tracking web traffic on the top mobile platforms, and iOS commands 67% of usage and Android only 33%.

Since May, iOS has seen 2% traffic growth while Android has seen a 2% decrease. Both parties have put out a volley of new devices in recent months, yet the percentages have largely stayed the same for both. More people may be buying Android devices, but iOS device owners appear to be more active online.

“Although these devices created a shift of a few percentage points shortly following release, thanks to Apple’s debut of three new devices, including the iPhone 5 this fall, its bump has been gradual, but more sustained,” according to Chitika. “With Apple’s loyal fan base and unique ability to build a tremendous degree of hype around every product launch, the company has made quick sell outs of new devices and high demand a regular occurrence.”

Chitika notes that the iPad is the “largest contributing factor to Apple’s lead over Android” because of the device’s dominance in the tablet space. Without the iPad counting towards iOS, Android would be much closer to Apple.

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  • lwdesign1

    [quote] Chitika notes that the iPad is the “largest contributing factor to Apple’s lead over Android” because of the device’s dominance in the tablet space. Without the iPad counting towards iOS, Android would be much closer to Apple. [/quote]

    I would venture to suggest a large percentage of Samsung buyers are former oldstyle flip-phone users who want to upgrade and end up getting the many free or very cheap offerings from Samsung, HTC, etc. I’ve yet to find (in my somewhat limited experience) a Samsung phone user who was very technically sophisticated. Most just wanted to upgrade their phones and thought the Samsungs looked cool.

    It comes as no surprise that iOS users surf the web more on iOS devices, because they’re usually technically literate enough to know they can. I’ve found so many people who’ve purchased cheap smartphones who know almost nothing about how they work, and rarely use them for anything more than phone calls and texting. Apple simply tends to appeal to the more sophisticated user who is looking for a high-quality experience.

    I could buy a much cheaper Samsung phone, but I don’t because I much prefer the iPhone quality and user experience. If I didn’t have the experience and discernment I do, I’d end up buying only based on price. Heck, if you only need to get from A to B, buy a 20 year old Volkswagen that still runs. However, if you really want to enjoy driving, go for a better engineered car and spend a bit more for the quality experience. Do you think BMW cries itself to sleep each night because people buy cheaper cars?

About the author

Alex HeathAlex Heath has been a staff writer at Cult of Mac for three years. He is also a co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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