Microsoft Is Building An Xbox Set-Top Box To Compete With Apple TV [Rumor]

Microsoft Is Building An Xbox Set-Top Box To Compete With Apple TV [Rumor]

Apple TV is just a hobby, but it’s still a pretty great product that beats most of the other low-cost entertainment service set-top boxes on the market. It turns out that Microsoft may want in on the action and is building there own Apple TV type of device to compete with Apple.

Sources at Microsoft have confirmed to The Verge that the Redmond company has plans to introduce a low-cost alternative to its Xbox console that will compete more directly with the Apple TV.

The move would allow Microsoft to increase its presence in the living room by giving consumers a cheaper option than purchasing the next-generation Xbox console. The Microsoft set-top box will be unveiled in 2013 alongside the next generation Xbox, with a release date before the holiday season.

Rather than supporting hardcore gaming like the Xbox, the Microsoft set-top box will run core components of Windows 8 and support casual gaming titles. Hardware specs weren’t revealed yet, but The Verge is reporting that Microsoft will use a chipset to enable an “always on” device that can boot quickly and provide near-instant access to TV and entertainment options.

Regarding rumors of the planned set-top box, Microsoft released the following statement:

“Xbox 360 has found new ways to extend the console lifecycle by introducing controller-free experiences with Kinect and re-inventing the console with a new dashboard and new entertainment content partnerships. We are always thinking about what is next for our platform and how to continue to defy the lifecycle convention.”

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  • shawngrant82

    Would be cool if it includes a built in kinect like camera. I’ve always thought the Apple TV should support at least some games.

  • CharilaosMulder

    Imagine an Apple TV sized Xbox, obviously without an optical drive, including the Xbox Live Arcade games store. That alone (apart from AirPlay like features) would be a pretty interesting device, if reasonably priced.

  • bking2911

    When will these companies google and MS etc do something original and not do something apple has already done.

  • jahsoul

    When will these companies google and MS etc do something original and not do something apple has already done.

    You do know the concept of Apple TV isn’t really original right?

    *points bking2911 to Windows XP Media Center, Roku, XBMC, MythTV, and some more things I can’t think about.lol.*

    Honestly, the only reason I would prefer Apple TV over an Xbox type setup is because (ironically) Apple TV supports XBMC. If Microsoft allowed XBMC on it, it would be a must get (if this is your type of thing.)

  • jahsoul

    When will these companies google and MS etc do something original and not do something apple has already done.

    You do know the concept of Apple TV isn’t really original right?

    *points bking2911 to Windows XP Media Center, Roku, XBMC, MythTV, and some more things I can’t think about.lol.*

    Honestly, the only reason I would prefer Apple TV over an Xbox type setup is because (ironically) Apple TV supports XBMC. If Microsoft allowed XBMC on it, it would be a must get (if this is your type of thing.)

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Buster HeinBuster Hein is Cult of Mac's Senior News Editor and lives in Phoenix, Arizona. Twitter: @bst3r.

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