The Apple Television Isn’t As ‘Imminent’ As Some Would Have You Believe

The Apple Television Isn’t As ‘Imminent’ As Some Would Have You Believe

Apple’s television is still some way off.

On Thursday, Jefferies analyst James Kisner revealed that the much-anticipated Apple television, the product we’ve been talking about for well over a year, is almost ready to make its big debut. In fact, Kisner said its launch was “imminent.”

According to sources for AllThingsD, however, it’s not quite as close as Kisner would have you believe. While Apple has indeed held talks with a number of large cable companies, it seems it hasn’t yet spoken to TV programmers. With that in mind, it seems the Apple television is some way off just yet.

“Our discussions with industry contacts suggest that at least one major North American multiple system operator is working to estimate how much additional capacity may be needed for a new Apple device on their broadband data network,” Kisner wrote in a note to clients on Tuesday. “We believe this potentially suggests an imminent launch of the Apple TV.”

Of course, it’s hard to tell what Kisner meant by “imminent,” but based on my understanding of the word, it means the Apple television is very close — at least not more than a couple of months away. So could it be that those reports that claimed we wouldn’t see an Apple set until at least 2013 were all wrong?

Not according to AllThingsD’s John Paczkowski. While he confirms that Apple has been in talks with some of the larger cable companies regarding “some new TV product,” Paczkowski says that the idea the product is imminent is “harder to take seriously.”

“If Apple were close to launching a new service, it would almost certainly be in touch with TV programmers about new arrangements, and we haven’t heard anything along those lines,” Paczkowski writes.

“In other words, there are still a lot of missing pieces here, and while a major cable provider running what-if scenarios on a rumored Apple product is certainly interesting, it’s not necessarily a trumpet fanfare announcing its imminent arrival.”

You’d better scrub out the Apple television you added to your Christmas list yesterday, then, because just as we expected, it’s not going to happen anytime soon.

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  • FriarNurgle

    I just want some of the OTA broadcasts channels streamed to the Apple TV. Is that too much to ask? Be great if Apple would go to ABC, NBC, CBS, PBS, FOX, etc. and make them an offer they can’t refuse. Only other option would be for Apple to go direct to the content producers or come up with a Netflix model with the iTunes content. Just think of how many Apple users would pay $99 a year for streaming access to everything (or most everything) in the iTunes store. I’d even be more than willing to sit through some ads or do surveys for a free streaming service. All I know is we are just fine since we cut the cord, but I’m not going to pay per show or per app for content… well besides Netlfix.

  • extra_medium

    I think its pretty obvious he didn’t mean in the next couple months by “imminent” as he said that the cable provider was considering how to prepare for the increased load. That by itself is something that could take a year. Then the actual preparations would begin.

  • extra_medium

    I’d even be more than willing to sit through some ads or do surveys for a free streaming service. All I know is we are just fine since we cut the cord, but I’m not going to pay per show or per app for content… well besides Netlfix.

    Something like that, from apple, would be way more than $99 per year AND would include commercials. Thats what hulu plus is right now basically.

    I feel OK so far paying for the few shows I have time to watch individually using iTunes. I much prefer on-demand than having to plan my evening around when a show starts, even if I’m a day behind the water-cooler crowd. Plus its still way cheaper than when I had cable, paying for 200 channels I never saw.

  • ActionableMango

    In a telco back room somewhere:
    Bob: How much more bandwidth capacity do you think we need to support the new iPad Mini?
    Gary: Oh, probably not much at all.

    Fancy analyst:
    “Our discussions with industry contacts suggest that at least one major North American multiple system operator is working to estimate how much additional capacity may be needed for a new Apple device on their broadband data network”

    Blogsphere:
    Apple TV imminent.

    Digitimes:
    Apple TV to are release tomorrow for happy sure really!

  • Andrew Newsome

    I don’t understand why all the blogs said “imminent”. Imminent would make sense if the product was announced and to be released in the next week.

About the author

Killian BellKillian Bell is a freelance writer based in the UK. He has an interest in all things tech, but most enjoys covering Apple, anything mobile, and gaming. You can follow him on Twitter via @killianbell, or through his website.

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