Apple’s 2012 Annual Report Reveals Massive Growth

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Apple submitted its annual 10-K report with the SEC today, which summarizes the company’s growth over the last year. Reading the report shows an amazing amount of growth for the Cupertino-based company across all areas of its business: retail, research and development, and square footage it owns.

As written in the SEC filing, Apple has increased its research and development costs by $1B in the last year alone. The 2012 costs were reported as $3.4 billion, an increase of $1 billion over last year’s numbers, and vastly more than the $1.8 billion reported in 2010.

Apple has increased its number of employees to almost 73,000 full-time employees, and another 3,300 full-time but temporary employees. The 2011 employee count was *only* 60,400.

Of the current number of employees, as of September 29, 2012, 42,400 of them worked in Apple Retail. The square footage of retail building space has also increased, from 13.2 million square feet last year to 17.3 million square feet this year. That’s a lot of retail space to grow by.

The company has also increased the amount of land they own, from 584 to 1,770 acres, which is added to the 2.6 million square feet set aside for their new spaceship headquarters. Some of the new acreage will doubtlessly go to the new data centers in North Carolina and Oregon.

33 new Apple Retail stores opened during this past year, 28 of them not in the US. This brings the total retail store count to 390, whereas last year’s report showed 357 stores.

Revenue per store is also up, with a 19 percent increase to $51.5 million this year, as compared to the $43.3 million in 2011.

Net sales in Asia jumped up 47% during this past year, to $10.7 billion, mostly because of the iPhone sales in the region. Net sales in Japan alone increased 94% to $5.1 billion during this year as well.

Details like these really help give a scope of the massive increase across all sales sectors at Apple. The company is making tons of cash, and it’s planning on spending a lot of it on expansion and the like in the near future. Apple is a massively successful company, and continues to grow exponentially, as shown in the fantastic numbers above.

Can you name another single company with a single focus that is doing as well? Let us know in the comments below.

Related
  • Steffen Jobbs

    Ha! Nearly everything about Apple is growing. The only thing that’s not growing is Apple’s share price.

  • dcdevito

    Ha! Nearly everything about Apple is growing. The only thing that’s not growing is Apple’s share price.

  • dcdevito

    Ha! Nearly everything about Apple is growing. The only thing that’s not growing is Apple’s share price.

  • EminemSwift1

    Love my job, since I’ve been bringing in $5600… I sit at home, music playing while I work in front of my new iMac that I got now that I’m making it online(Click on menu Home)
    http://goo.gl/g40DO

  • CharilaosMulder

    The increase in # of employees isn’t a good thing.

About the author

Rob LeFebvreAnchorage, Alaska-based freelance writer and editor Rob LeFebvre is Cult of Mac's Games and Tips Editor. He has contributed to various tech, gaming and iOS sites, including 148Apps, VentureBeat, and Paste Magazine. Feel free to find Rob on Twitter @roblef

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