Surprise! There’s Apple-Like Lines For Microsoft’s New Tablet

Surprise! There’s Apple-Like Lines For Microsoft’s New Tablet

I had a great idea this morning. I figured I’d head to the Microsoft Store in Scottsdale around 10am, waltz in, buy a Microsoft Surface, and then be out in 10 minutes. I assumed the store would be empty. I mean, come on, this is a Microsoft tablet we’re talking about, and who goes to the Microsoft Store anyway?

I was completely wrong. Microsoft’s new tablet, the Surface RT, may not do everything an iPad can, but it’s drawing some pretty big lines to Microsoft retail stores across the country for its launch this morning.

Once I got to the Microsoft Store I was shocked to see a line of about 125 people waiting to buy the Surface and was told it’d be a two hour wait before I could get in. The story is the same at other Microsoft Stores across the country with people lining up to purchase Microsoft’s hyped tablet that’s supposed to compete with the iPad.

The line at the Seattle stores have been reported to be the largest, but many people in those lines are associated with Microsoft. Microsoft isn’t used to dealing with long launch lines though. A lot of people on Twitter have complained that it’s taking Microsoft retail employees an hour to to get 15 people or so through the line. Apple usually churns through about one hundred or so customers on launch day every hour.

arise

Surprise! There’s Apple-Like Lines For Microsoft’s New Tablet

Scottsdale, AZ

Surprise! There’s Apple-Like Lines For Microsoft’s New Tablet

Oakbrook, IL

via William Carather
Surprise! There’s Apple-Like Lines For Microsoft’s New Tablet

Orlando, FL

Surprise! There’s Apple-Like Lines For Microsoft’s New Tablet

South Coast Mall in California

via Danny Sullivan
Surprise! There’s Apple-Like Lines For Microsoft’s New Tablet

A pop-up Microsoft Store had about 20 people waiting for the Surface

via Andy Vuong
Surprise! There’s Apple-Like Lines For Microsoft’s New Tablet

Seattle, WA

via Joshua Trujillo 
  • matrix3D

    I can’t wait to see how long the line is of people waiting to return them. ZING!

  • extra_medium

    I feel like that’s a real possibility. Although most people waiting in line probably know more about the tablet than the average consumer, I feel like many people excited about this thing are under the impression that its a full windows computer in tablet form. Many ppl will be pissed off when they can’t put all their desktop software on it.

  • iHKDesign

    I would like to point out that they are paying the first 100 people $100, there are far fewer Microsoft Stores than Apple Stores, and the lines are slow.

  • rjamesmoore

    Those people are being paid by microsoft! That product will be just like the Zune a total failure !!

  • Tinny

    They look so sad…

  • AKX3K

    the people get money for standing in the line…..

  • fredhype

    why being so negative toward a company? 2 much hate here…get a heart…nobody’s perfect

  • Bob Smogango

    They might be Apple-Like, but they have only about 30 stores whereas Apple has more like 400 stores and Apple Stores are packed even when they don’t have a product launch.

  • nakizo

    Our local mall has both an Apple and Microsoft store, though the MS store won’t open until November 8th. They are within 50 yards of each other. I look forward to it. I hope it is easier to buy a product in. I went to the Apple store yesterday and wanted to buy the new Nano. The condescending “genius” pointed me to another genius who would let me pay on his iPad or some crap. Just take my money and let me buy the damn product! People say Best Buy is now just a showroom for Amazon…well the Apple store is a showroom for the Apple store. I went home and bought it online. Sorry, I went off topic. BTW I am a huge fan of Apple products.

  • Paul

    The first 100 people in line are being paid $100 by Microsoft to do so. Clever way to make people think that there is a huge demand for their Tablet.

  • vanmacguy

    You know what? Good for Microsoft. It’s about time they released something that consumers are excited about. And competition is good.

  • J4SP3R

    People queueing for a product that will lose his value in few months..
    This makes a looot of sense

  • iSteve

    These people have been paid to stand in the line. Just lunatics.

    We, Apple fanatics, can never be bribed….because we live Apple, we breath Apple and we die for Apple…

  • SupaMac

    Microsoft Stores exist?

  • technochick

    I feel like that’s a real possibility. Although most people waiting in line probably know more about the tablet than the average consumer, I feel like many people excited about this thing are under the impression that its a full windows computer in tablet form. Many ppl will be pissed off when they can’t put all their desktop software on it.

    I also wonder what the lines to return this thing will look like

  • 42_prefect

    LOL looks like Google might have to settle for #3 in tablets. People let’s not forget Microsoft brought us the XBOX 360, one of the most popular, if no the most popular, gaming consoles ever. They joined into an industry roughly 20 years after the first gaming consoles was released. They have supporters who have learned to stay out of the Fapple vs Fandroid flame wars. Tim Cook’s remarks about the Surface echo those of Steve Ballmer regarding the iPad. Let’s just say things are about to get interesting.

  • FilthyMacNasty

    Let’s see if we have this straight: People all over the world lining up outside Apple Stores are sheep, but people lining up for one of these giant Windows Phones tablets and/or $100 are educated consumers?

    Can’t wait to see the numbers and hear the excuses next quarter. Maybe by then there’ll be some actual apps people can actually load on the thing. And another 20 or so Android “iPad killers” will have come and gone.

  • Koban4max

    The first thing they will notice once they buy is the glitch….a glitch that requires full reinstallation. Next, they will be staring at the the screen not knowing how to log in.

  • Koban4max

    The first thing they will notice once they buy is the glitch….a glitch that requires full reinstallation. Next, they will be staring at the the screen not knowing how to log in.

  • HonoraryOrange

    There’s hardly any line at the ‘super duper busy’ Redmond/Bellevue store. Waltz in and buy one.. and as of not too long ago (6pm) they were only sold out of the cheapest model sans keyboard.

  • TylerHoj

    These people do realize they’re in line for the Surface, right? They’re probably just mistaking the Microsoft store for an Apple store and are waiting in line for the iPad mini. Shit happens. They should know…they’re waiting in line for it.

  • Andrew Newsome

    People queueing for a product that will lose his value in few months..
    This makes a looot of sense

    My iPad 3 has already dropped from $550 to under $400 on ebay. Lucky i only paid $480 which saved me a little bit. Probably worth less now that the iPad 4 is out.

    I understand Apple products hold value pretty well, but it hasn’t lasted that long so far.

    And related to the topic, i reckon it’s really good that the Surface is popular enough to have lines of people wanting to get them. Competition is good.

    Really disappointing to have a semi-fanboy article written by Buster. Just because i like reading about Apple related news, doesn’t mean all i want to hear is how Apple is the best and every other company sucks. Shame.

  • Zod Buster

    Biggest difference from the Apple lineups that I noticed was there was NO BLEATING

  • furosuto81

    The condescending “genius” pointed me to another genius who would let me pay on his iPad or some crap. Just take my money and let me buy the damn product! People say Best Buy is now just a showroom for Amazon…well the Apple store is a showroom for the Apple store. I went home and bought it online. Sorry, I went off topic. BTW I am a huge fan of Apple products.

    So your complaint is that you couldn’t throw your money at the first Apple employee that you talked to? And then you pouted, walked off, ordered online and waited a few days to get it. Because you couldn’t want to talk to a second Apple employee. Yeah…huge fan alright.

  • furosuto81

    Let’s see if we have this straight: People all over the world lining up outside Apple Stores are sheep, but people lining up for one of these giant Windows Phones tablets and/or $100 are educated consumers?

    I await the Samsung ad with hipster-looking Microsoft fans queueing up to buy the Surface.

  • Cowicide

    This is wonderful news for consumers. This will force Apple to be more competitive with the iPad.

  • Skeeter Harris

    Very nice – Windows 8 is a nice OS – the Metro Apps are cool, and I think the biggest challenge will be getting people to change how they use there PC with only full screen Metro apps but on a tablet or a surface this looks like a nice platform.

  • bluish0range

    Its strange that lifetime Apple users are rooting for Microsoft now. i am too, but not as much as I hope for an Android and Google fail. I use bing and would switch my gmail over to a bing email service if offered one. I also am enthusiastic for the Windows 8 release. Its good they are innovating.

  • kvahe

    Only because there is only one or two Microsoft Store in every state…

  • zukini

    Did apple Patent cueing too?

  • technochick

    I would like to point out that they are paying the first 100 people $100, there are far fewer Microsoft Stores than Apple Stores, and the lines are slow.

    If that’s true it didn’t help the store in my area. According to staff at the Sony store across the way, perhaps two folks walked into the MS store all day. Probably to ask she re makeup store in that spot moved to. Most traffic they got, like most days, was the kids coming after school to play on the Xbox

  • technochick

    I went to the Apple store yesterday and wanted to buy the new Nano. The condescending “genius” pointed me to another genius who would let me pay on his iPad or some crap.

    From the tone of your writing I suspect it was more of a case of you striding in and refusing to talk to the dozen sales staff around the demo tables so you could go straight to ‘the cash wrap’ in back. Which isn’t a cash wrap at all but where they do computer repairs. And the Genius wasn’t condescending when he told you that you were in the wrong place but you choose to take it that way because you don’t want to admit you screwed up.

    Truth be told, I doubt any store would be mad that someone like you doesn’t want to come in to buy from them. Folks like you are why retail workers grow to hate their jobs. And I bet when you drop that nano and break the glass you’ll go in without making an appointment, demand to be seen right then and declare that you won’t pay for a replacement because it’s a known issue that glass breaks and you are using to sue and get them all fired.

  • gizmo401

    I’ve yet to see one i action. I’ve only seen the swiping on screen of Windows 8 squares and some pictures and videos held up to a guy in a black running suit. The key board makes a cool ‘click’ sound when attached…

  • eldersignin

    I would like to point out that they are paying the first 100 people $100, there are far fewer Microsoft Stores than Apple Stores, and the lines are slow.

    I would like to point out that they are paying the first 100 people $100, there are far fewer Microsoft Stores than Apple Stores, and the lines are slow.

  • eldersignin

    @ ihkdesign,,,, Totally agree, but its $100 credit vs a Microsoft product… music or such. I believe.

    Still, WHAT- No concert tickets!!! LOL

    Sorry for the error post before, but the site is giving me issues.

  • katakwi

    I think they are waiting for their morning coffee at starbucks

  • buckustoothnail

    I love how some people here are in complete denial. Are you sad that you’re not the only group that would wait in line for an electronics device? Look at the photos and weep, these people are a reflection of YOU. Yes, you do look that lame and ugly and fat and disgusting. It’s much easier to see without the Apple Reality Distortion Field cloaking the dreariness, isn’t it? I understand that you’ve bought into this Apple Utopia that you’re part of this design and lifestyle subculture. Those nerds in the photos from the Apple Stores walking out with an iPhone 5 and screaming at the top of their lungs? That emotion is real. That is literally the best moment of their lives until the next iPhone launch.

  • katakwi
    People queueing for a product that will lose his value in few months..
    >This makes a looot of sense

    >My iPad 3 has already dropped from $550 to under $400 on ebay. Lucky i only paid $480 which saved me a little bit. Probably worth less now that the iPad 4 is out.

    >I understand Apple products hold value pretty well, but it hasn’t lasted that long so far.

    >And related to the topic, i reckon it’s really good that the Surface is popular enough to have lines of people wanting to get them. Competition is good.

    >Really disappointing to have a semi-fanboy article written by Buster. Just because i like >reading about Apple related news, doesn’t mean all i want to hear is how Apple is the best and every other company sucks. Shame.

    First I would not rely on Ebay as “gauge” of value or product. If you want the latest
    and greatest there is a price to pay. If you don’t then there are lots of less expensive
    alternatives. Do people expect to pay for bmw the same as kia? The depreciation is based on supply and demand. For every product I have bought from Apple I can say well worth the price and beyond.

  • katakwi

    Only because there is only one or two Microsoft Store in every state…

    Looks like the marketing engine is in full gear :-)

  • katakwi

    Talk about copy of Apple retail store. Looks like the bought Apple store and changed the labels and recruited some of the apple employees.

    http://www.canadianreviewer.com/cr/2012/7/11/first-canadian-microsoft-store-to-open-in-yorkdale-mall.html

  • katakwi

    Its strange that lifetime Apple users are rooting for Microsoft now. i am too, but not as much as I hope for an Android and Google fail. I use bing and would switch my gmail over to a bing email service if offered one. I also am enthusiastic for the Windows 8 release. Its good they are innovating.

    Exactly what has Microsoft innovated?

About the author

Buster HeinBuster Hein is Cult of Mac's Senior News Editor and lives in Phoenix, Arizona. Twitter: @bst3r.

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