Apple: Samsung Didn’t Copy The iPad Because It’s Not As Cool (But It Did Copy The iPad Really)

Apple: Samsung Didn’t Copy The iPad Because It’s Not As Cool (But It Did Copy The iPad Really)

You weren’t expecting Apple to issue a straight and sincere apology, were you?

Having lost its appeal against the Samsung Galaxy Tab in a High Court ruling in the United Kingdom earlier this month, Apple was ordered to publish advertisements in British newspapers and magazines, and on its website, which must say that Samsung did not copy the iPad.

The Cupertino company has now published a statement on its website, and it makes for a very humorous read. Basically, Apple quotes the judge, who said that Samsung’s tablets “are not as cool” as Apple’s, then says that despite the decision, Samsung did copy the iPad really.

Here’s the statement in full:

Samsung / Apple UK judgment

On 9th July 2012 the High Court of Justice of England and Wales ruled that Samsung Electronic(UK) Limited’s Galaxy Tablet Computer, namely the Galaxy Tab 10.1, Tab 8.9 and Tab 7.7 do not infringe Apple’s registered design No. 0000181607-0001. A copy of the full judgment of the Highcourt is available on the following link www.bailii.org/ew/cases/EWHC/Patents/2012/1882.html.

In the ruling, the judge made several important points comparing the designs of the Apple and Samsung products:

“The extreme simplicity of the Apple design is striking. Overall it has undecorated flat surfaces with a plate of glass on the front all the way out to a very thin rim and a blank back. There is a crisp edge around the rim and a combination of curves, both at the corners and the sides. The design looks like an object the informed user would want to pick up and hold. It is an understated, smooth and simple product. It is a cool design.”

“The informed user’s overall impression of each of the Samsung Galaxy Tablets is the following. From the front they belong to the family which includes the Apple design; but the Samsung products are very thin, almost insubstantial members of that family with unusual details on the back. They do not have the same understated and extreme simplicity which is possessed by the Apple design. They are not as cool.”

That Judgment has effect throughout the European Union and was upheld by the Court of Appeal on 18 October 2012. A copy of the Court of Appeal’s judgment is available on the following link www.bailii.org/ew/cases/EWCA/Civ/2012/1339.html. There is no injunction in respect of the registered design in force anywhere in Europe.

However, in a case tried in Germany regarding the same patent, the court found that Samsung engaged in unfair competition by copying the iPad design. A U.S. jury also found Samsung guilty of infringing on Apple’s design and utility patents, awarding over one billion U.S. dollars in damages to Apple Inc. So while the U.K. court did not find Samsung guilty of infringement, other courts have recognized that in the course of creating its Galaxy tablet, Samsung willfully copied Apple’s far more popular iPad.

It’s that last bit that’s the most interesting to me: “… other courts have recognized that in the course of creating its Galaxy tablet, Samsung willfully copied Apple’s far more popular iPad.” So Apple isn’t really saying that Samsung didn’t copy the iPad, it’s just saying that the U.K. court cannot see it.

What’s also interesting about this statement is how hard it is to find on Apple’s website. It’s only on the U.K. site, and it’s right at the bottom in very small text.

Apple: Samsung Didn’t Copy The iPad Because It’s Not As Cool (But It Did Copy The iPad Really)

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  • iMonkey

    I’m sure they will get in trouble for belittling the ruling but to be fair it was ridiculous in the first place.

  • Robert X

    I’m sure they will get in trouble for belittling the ruling but to be fair it was ridiculous in the first place.

    I don’t think they will actually. The posted exactly the text the Judge gave them. Apparently there was no “post this and only this” decree from the Judge. I am sure it was vetted through the court and Apples lawyers.

    Everything they said was factual. However, I agree it was a ridiculous decision by the Judge anyway.

  • hanhothi

    So they have not complied, and hopefully will get their arses kicked. They also failed to mention that they are frequently losing against Samsung in many court cases around the world, and that the ruling in California is the exception. It is clear that the Jury Foreman there was totally biased. That judgment may well get kicked out also when the appeal is heard. Let’s hope so. The US Patent system is crazy, time for a major overhaul. These cases may trigger just that.

About the author

Killian BellKillian Bell is a staff writer based in the U.K. He has an interest in all things tech and also covers Android over at CultofAndroid.com. You can follow him on Twitter via @killianbell.

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