When Tim Cook jumped on stage yesterday and ran through all the little statistics about how extremely successful Apple’s been over the last few months, he put some added emphasis on the fact that Apple just sold their 100 millionth iPad.
100 million iPads in just over two years is absolutely nuts. 100 million of any product sold in two years is insane. But it turns out that analysts weren’t thrilled that Apple just sold their 100 millionth iPad two weeks ago, because it means iPad sales are starting to decline when analysts were expecting them to sell more.
As of June 30th Apple sold 84.12 million iPads. 17.57 million of those sales came in the last quarter (Q3), so analysts were expecting iPad sales in Q4 (which just ended) to be about the same or even a little higher than that 17.57 million mark.
Cook’s announcement meant that as of October 9th, Apple only sold 15.88 million iPads, and ten days earlier, when Apple closed its books on fiscal 2012, that number would have been lower.
After Tim Cook’s keynote yesterday, Philip Elmer-Dewitt at Fortune contacted 17 of the most popular Apple stock analysts to see what they’ve updated their projections to. On average, the group of analysts lowered their iPad estimates by 2.67 million and lowered their revenue estimates an average of $1.26 billion.
Official unit sales numbers will be revealed by Apple during their Q4 earnings call on Thursdays. Fortune created the spreadsheet below that shows how Tim Cook’s announcement effected analysts’ predictions.