Apple Introduces The New 80% Thinner iMac, Starting at $1,299 [iPad mini Event]

Apple Introduces The New 80% Thinner iMac, Starting at $1,299 [iPad mini Event]

Phil Schiller stares longingly at the sexy new iMac.

Apple just unveiled the all-new iMac with a gorgeous edge-to-edge display and crazy thin design. Using a new display that’s 5 millimeters thinner and laminated to the glass, the new iMac is 80% thinner than its predecessor. The display is also 75% less reflective, which is excellent news.

It’s hard to explain how thin this iMac is in words—it almost looks like an optical illusion. But don’t let the thinness fool you, the new iMac is a powerhouse. It comes with USB 3.0, Thunderbolt, and up to 3TB of internal storage and Intel’s quad-core Ivy Bridge Core i5 or i7 processors.

Apple Introduces The New 80% Thinner iMac, Starting at $1,299 [iPad mini Event]

You can choose to have your iMac come with a solid-stare, flash-based hard drive or traditional drive. Apple is also offering a SSD and HHD combo called Fusion Drive to allow for faster read and write times.

The new iMac doesn’t come with an optical drive, but you can order one separately. The 21.5-inch iMac starts at $1,299 and ships next month. The 27-inch won’t ship until December.

Apple Introduces The New 80% Thinner iMac, Starting at $1,299 [iPad mini Event]

Official press release from Apple:

SAN JOSE, California—October 23, 2012—Apple® today unveiled a completely new iMac® with a stunning design, brilliant display with reduced reflection, and faster processors.* With third generation Intel quad-core processors, powerful NVIDIA graphics and an innovative new storage option called Fusion Drive, the new iMac is the most advanced desktop Apple has ever made.

“With a stunning design, brilliant display and faster performance, we’ve made the world’s leading all-in-one desktop computer better in every way,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The all-new iMac is unbelievably thin, yet packs an incredible amount of performance and technology into our most innovative desktop.”

Redesigned from the inside out, the new iMac packs high-performance technology into an aluminum and glass enclosure with up to 40 percent less volume than its predecessor and an edge that measures just 5 mm thin. Built with an unprecedented level of fit and finish, the new iMac delivers an amazing desktop experience in a gorgeous design. The new iMac also features a completely reengineered display that reduces reflection by 75 percent while maintaining brilliant color and contrast. In the new design, the cover glass is fully laminated to the LCD and an anti-reflective coating is applied using a high-precision plasma deposition process. Every iMac display is individually color calibrated using an advanced spectroradiometer.

The new iMac features third generation quad-core Intel Core i5 processors that can be upgraded to Core i7. The latest NVIDIA GeForce processors deliver up to 60 percent faster performance for advanced gaming and graphics intensive apps. Every new iMac now comes standard with 8GB of 1600 MHz memory and a 1TB hard drive, and customers can choose to configure their iMac with up to 32GB of memory and a new 3TB hard drive, or 768GB of flash storage for ultimate performance. With two Thunderbolt and four USB 3.0 ports, the new iMac delivers even greater expandability and support for high-performance peripherals.

Fusion Drive is an innovative new storage option that gives customers the performance of flash storage and the capacity of a hard drive. It combines 128GB of flash with a standard 1TB or 3TB hard drive to create a single storage volume that intelligently manages files to optimize read and write performance. Fusion Drive adapts to the way you use your iMac and automatically moves the files and apps you use most often to flash storage to enable faster performance and quicker access.

Apple also updated the Mac® mini with third generation dual-core Intel Core i5 and quad-core Intel Core i7 processors that are up to twice as fast and have integrated graphics that are up to 65 percent faster.** Mac mini comes standard with 4GB of 1600 MHz memory with support for up to 16GB. Retaining its amazingly compact aluminum design, the new Mac mini now includes four USB 3.0 ports in addition to its Thunderbolt, HDMI, SDXC, Gigabit Ethernet, and FireWire® 800 ports.

Both iMac and Mac mini meet stringent Energy Star 5.2 requirements and achieve an EPEAT Gold rating.*** iMac uses up to 50 percent less energy than the previous generation when idle, and features LED-backlit displays that are mercury-free and made with arsenic-free glass. Mac mini retains its status as the world’s most energy efficient desktop computer, using only 11W when idle. Both the iMac and Mac mini include PVC-free components and cables, contain no brominated flame retardants, and use highly recyclable materials and material-efficient packaging designs.

iMac and Mac mini ship with OS X® Mountain Lion, bringing Messages, Notification Center, system-wide Sharing, AirPlay® Mirroring, Dictation, Game Center and the enhanced security of Gatekeeper to your Mac. With iCloud® built into the foundation of OS X, Mountain Lion makes it easier than ever to keep your content up to date across your Mac, iPhone®, iPad® and iPod touch®.

Pricing & Availability
The 21.5-inch iMac is available with a 2.7 GHz quad-core Intel Core i5 with Turbo Boost speeds up to 3.2 GHz and NVIDIA GeForce GT 640M for a suggested retail price of $1,299 (US); and with a 2.9 GHz quad-core Intel Core i5 with Turbo Boost speeds up to 3.6 GHz and NVIDIA GeForce GT 650M for a suggested retail price of $1,499 (US). The 21.5-inch iMac will be available in November through the Apple Online Store (www.apple.com), Apple’s retail stores and Apple Authorized Resellers.

The 27-inch iMac is available with a 2.9 GHz quad-core Intel Core i5 with Turbo Boost speeds up to 3.6 GHz and NVIDIA GeForce GTX 660M for a suggested retail price of $1,799 (US); and with a 3.2 GHz quad-core Intel Core i5 with Turbo Boost speeds up to 3.6 GHz and NVIDIA GeForce GTX 675MX for a suggested retail price of $1,999 (US). The 27-inch iMac will be available in December through the Apple Online Store (www.apple.com), Apple’s retail stores and Apple Authorized Resellers.

The Mac mini is available with a 2.5 GHz dual-core Intel Core i5 with Turbo Boost speeds up to 3.1 GHz, 4GB of memory and a 500GB hard drive for a suggested retail price of $599 (US); a 2.3 GHz quad-core Intel Core i7 with Turbo Boost speeds up to 3.3 GHz, 4GB of memory and a 1TB hard drive for a suggested retail price of $799 (US); and a 2.3 GHz quad-core Intel Core i7 with Turbo Boost speeds up to 3.3 GHz, OS X Server, 4GB of memory and two 1TB hard drives for a suggested retail price of $999 (US). The Mac mini is available today through the Apple Online Store (www.apple.com), Apple’s retail stores and Apple Authorized Resellers.

Additional technical specifications, configure-to-order options and accessories are available online at apple.com/imac or apple.com/mac-mini.

*Testing conducted by Apple in October 2012 using preproduction iMac configurations. For more information visit apple.com/imac/features/.
**Testing conducted by Apple in October 2012 using preproduction Mac mini configurations. For more information visit apple.com/mac-mini/features.html.
***Claim based on energy efficiency categories and products listed within the EPA ENERGY STAR 5.2 energy database as of October 2012. EPEAT is an independent organization that helps customers compare the environmental performance of notebooks and desktops. Products meeting all of the required criteria and at least 75 percent of the optional criteria are recognized as EPEAT Gold products. The EPEAT program was conceived by the US EPA and is based on IEEE 1680 standard for Environmental Assessment of Personal Computer Products. For more information visit www.epeat.net.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

  • bvar

    Optical “illusion”

  • TheKnightWhoSaysNi

    The “Retina” in “Retina Display” is an optical allusion. The word you’re looking for is “illusion”.

  • armstrongpaul64

    Why did they get rid of the audio in?

  • Bob Forsberg

    Apple’s obsession with thinness is misplaced on the new tabletop iMac. Phil’s repetitive “look how thin it is” and turning to the audience for reactions should prove that point. There was no reaction. Some things are better with mass, especially if you move it around on a desk.

    Examining the “thin” 27″iMac shows a big bulge where the iMac meets the stand and mount. Those using the iMac will certainly notice this oddity in design and wonder how much functionality was sacrificed for thin edges that ballon to the stand area. USB3 and data card use would be far more practical on the front or side than inconveniently aligned on the back with other ports.

    The “thinness obsessive manager” at Apple needs to speak with the “practical use manager”. You don’t carry an iMac around. Design from one angle is quickly lost with everyday practical use…..Steve, please give them a shout down on this if St Peter will give you some time away from reorganizing Heavens database.

  • rogerramjet
    Apple’s obsession with thinness is misplaced on the new tabletop iMac. Phil’s repetitive “look how thin it is” and turning to the audience for reactions should prove that point. There was no reaction. Some things are better with mass, especially if you move it around on a desk.

    Examining the “thin” 27″iMac shows a big bulge where the iMac meets the stand and mount. Those using the iMac will certainly notice this oddity in design and wonder how much functionality was sacrificed for thin edges that ballon to the stand area. USB3 and data card use would be far more practical on the front or side than inconveniently aligned on the back with other ports.

    The “thinness obsessive manager” at Apple needs to speak with the “practical use manager”. You don’t carry an iMac around. Design from one angle is quickly lost with everyday practical use…..Steve, please give them a shout down on this if St Peter will give you some time away from reorganizing Heavens database.

    I really couldn’t agree more.

    I was looking forward to the new Mac’s. But now I’m not really sure if they are the way to go. It’s just a shame they went in this direction seemingly just for aesthetics sake – it just isn’t much of an all-in-one now.

  • danimal67

    Been waiting for this new iMac to come out to replace my 2005 G5 PPC.
    How underwhelming and disappointed i am.

    Why no audio in?
    Why no Firewire in?
    Why the slower hard drive RPM?
    WHY ON EARTH would you remove the optical drive!??

    Believe it or not, some of us still listen to CD’s and don’t buy iTunes music.
    And install software from CD, not the Apple store.
    And still use our mini-DV cameras that use Firewire.
    And record audio directly into our macs.

    Sure, I can purchase those items and adapters at an Apple store.
    But you seriously removed them just to make this thing “thin”?

    And why this obsession with thinness on a desktop?
    It’s not like it’s saving space in our homes.

    I’d much rather have all those missing features than an “oh so sexy 5mm edge.”
    This is a horrible call on Apples part.

    And i agree with the above post, headphone and USB jacks (at least one) should be on the FRONT!

    No… i am too disappointed to buy this. My PC friends are laughing me.
    Maybe if i wait another year Apple will fix it… but i doubt it.
    Next they’ll make it even thinner, but remove the hard drive altogether because it just took up too much space, besides… you can use the cloud… or buy and external drive.

    Sorry for the rant.

About the author

Alex HeathAlex Heath is a senior writer at Cult of Mac and co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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