Phil Schiller Says iPod Touch Is Too Thin To Include Ambient Light Sensor

Phil Schiller Says iPod Touch Is Too Thin To Include Ambient Light Sensor

Owners of the new iPod Touch may spend a lot more time manually updating the brightness of their device because, unlike previous models, the iPod Touch doesn’t have an ambient light sensor or auto-brightness settings.

After checking the iPod Touch spec sheet, we found out yesterday that Apple left the sensor out on purpose. Why did they ditch it when users have come to expect it? According to a purported email from Apple VP Phil Schiller, the iPod Touch was just too dang for them to fit it in.

In an email posted by iDownloadblog, an iPod Touch owner emailed Phil Schiller asking why there isn’t an auto-brightness setting on his new device. Schiller responded,

“Thank you for purchasing a new iPod touch. It is a remarkable device! The 5th generation iPod touch does not have a built-in automatic light sensor (it’s just too thin!)”

While we can’t verify whether the email is actually from Schiller, Apple VPs are known to respond to customer emails from time-to-time. Schiller’s response also corresponds with our theory from yesterday that Apple left out the ambient sensor because the new device is too thin, or to save space and cut costs.

Phil Schiller Says iPod Touch Is Too Thin To Include Ambient Light Sensor

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  • Jonathan Ober

    End of paragraph two…” the iPod Touch was just too dang for them to fit it in.”

    I think you’re looking for the work thin?

  • Shane Bryson

    End of paragraph two…” the iPod Touch was just too dang for them to fit it in.”

    I think you’re looking for the work thin?

    And I think you were looking for the word, “word.” If you are going to correct others, make sure you don’t make mistakes yourself.

  • Conor Conay Jackson

    The MacBook Air has an Ambient Light Sensor, yet the MBA’s screen is slimmer than the iPod Touch.

  • robert_walter

    If increasing thinness means giving up functionality or durability, then I’d prefer we go back to thicker units…

    Ps Phil’s reply reads like a canned response…

  • ActionableMango

    The editor was just too dang to proofread this.

About the author

Buster HeinBuster Hein is Cult of Mac's Social Media Editor. Hailing from Roswell, New Mexico, but now spending his days in Phoenix, Arizona, he wastes most of his time eating burritos and reading Spanish romance novels. Twitter: @bst3r.

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