Here’s The Pricing On The Surface Tablet, Microsoft’s Would-Be iPad-Killer

Here’s The Pricing On The Surface Tablet, Microsoft’s Would-Be iPad-Killer

Pricing details for Microsoft’s anticipated entry into the tablet market have emerged, and it looks as if the Surface will be very competitively priced against the iPad, right out of the gate: a 32GB Surface will cost the same as a 16GB new iPad at $499. And if you bundle the 32GB Surface with the new Touch cover, the 32GB Surface costs exactly the same as a 32GB iPad without a Smart Cover.

The Surface tablet maxes out at 64GB with a bundled Touch Cover, and will cost $699, again in line with the 64GB iPad’s $699 entry price, but a better deal if you really want that keyboard-lined cover. That all seems very competitive.

Less competitive is the price of the Touch Cover sold separately. While you can get an iPad Smart Cover for as low as $39 (and even less if you buy from Amazon.com), the Touch Cover will cost $119.99 each, and come in five different colors: white, red, black, blue, and pink. Granted, the Smart Cover doesn’t allow you to type on it, but jeez, that’s an expensive cover.

What do you think of these prices? I think they look pretty good, and the Surface looks like great hardware. If I was an undecided buyer, I’d give the Surface consideration before Christmas. What about you?

The Microsoft Surface will be available starting October 26th.

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  • Kirill Kliavin

    How could Add-ons be popular before sales start? So Microsoft

  • FriarNurgle

    Nooooo way in hell this product will gain any substantial marketshare.

    That is my armchair professional tech enthusiast analysis.

  • Steffen Jobbs

    I’d say those prices are reasonable and sensible from a profit standpoint and shouldn’t hurt Microsoft’s partners very much. Microsoft isn’t Amazon. I’m not quite sure how Google can afford to sell dirt cheap tablets, though. They must be making an awful lot of money from search to sell cheap tablets and keep their share price climbing like crazy. At least the iPad won’t be totally undercut by Microsoft and that’s a great relief. Those Microsoft tablets won’t even be competitive with Android tablets, so I don’t see how they’re going to gain a foothold in market share.

  • Th3_1d

    Just for the RT version, still waiting on the NT Win 8 version.

  • billsweatt

    I would have thought the price would be more in line with the iPad 2, not the new iPad (with its Retina display). I could also care less about the keyboard covers.

  • BigLama

    they seem reasonable. I cant imagine having to fork over $130 for a cover in case your keyboard breaks.

  • Buster

    pretty good pricing on Microsoft’s part other than the cover. However, that’s for the RT version and I’m mostly interested in the full Windows 8 version which Microsoft says isn’t coming out till 2013.

  • John Branham

    It won’t make it.

  • Th3_1d

    a

  • billsweatt

    $499 for the Surface tablet without Black cover. Why can’t i buy the Surface without Red cover? Or without the White cover? Seems pretty limiting. :)

  • Th3_1d

    a

    Just for the RT version, still waiting on the NT Win 8 version.

    ignore my ramblings, I was way off. Mods, if you can you should just delete out my comments.

  • Andrew Newsome

    they seem reasonable. I cant imagine having to fork over $130 for a cover in case your keyboard breaks.

    you don’t need a cover, just like you don’t need one for an ipad.

    Also you get a 2 year warranty if i am not mistaken

  • Mediafl3x

    The Surface doesn’t have 3G.. so to me not a competitor to the iPad!!

About the author

John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.

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