New Apple Developer Guideline Might Kill Apps That Promote Other Apps

New Apple Developer Guideline Might Kill Apps That Promote Other Apps

Apple’s developer guidelines have always had weird caveats that Apple uses to protect the quality fo their own products first. Their newest strategy is to protect the App Store by putting in place a new guideline that might kill any app that promotes other apps. App recommendation apps, like FreeAppADay, and Daily App Dream might soon find themselves banned from the App Store if Apple begins to enforce the new guideline.

According to TechCrunch, on September 12th Apple added a new clause to its iOS developer guidelines that states, “Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected.”

Many marketing apps fall in violation of these new guidelines. Developers routinely pay a marketing agency a large sum to get their app into promotional apps like FreeAppADay. By being included in a daily freebie app, app developers can expect to see a high number of downloads in one day, and then watch their app climb the App Store charts, which means even more app downloads where they’re then able to recoup their initial marketing investment.

By slowly banning apps that promote other apps, Apple is trying to strength the quality of the App Store by removing the ability of developers to game the Top Charts sections. However, promoting your app through a daily free app service doesn’t guarantee your app will make it into the Top Charts because the App Store is so fiercely competitive.

What do you think? Are Apple’s changes fair to developers? Or are you glad that the Top Charts section of the App Store will actually reflect the true number of downloads? Let us hear your thoughts in the comments.

  • neopod

    Hmmm interesting caveat, what about companies such as Storm8 which add extra challenges and bonuses within their games if you install another of the developments? Racing Live and Vampires Live are games I play and constantly get asked to install another from the range for some in-game credits?

  • FriarNurgle

    So Passbook will get killed?

    I kid… kinda. Still don’t understand the purpose of the app. Why in the heck doesn’t it allow you to create your own Passbook cards? You know, scan your *insert store* bonus card and it will generate the card for you. Is tracking all out info that damn important that this simple functionality has to be crippled. And don’t give me this “Oh, you can go to this website and create one and send to Passbook.” That’s just lame and who the hell knows who those states are owned by and what they’ll do with your data.

  • gnomehole

    Been a while since we’ve over-analyzed the developer guidelines.

  • volodoscope

    I hope that doesn’t mean that TouchArcade will be gone now. ?

  • ScotHibb

    This sounds great, however some free apps support themselves this way. Also some apps, such as Magic Piano, allow you to purchase currency by downloading and launching apps (which you then delete after collecting of course), would it affect this?

  • ScotHibb

    So Passbook will get killed?

    I kid… kinda. Still don’t understand the purpose of the app. Why in the heck doesn’t it allow you to create your own Passbook cards? You know, scan your *insert store* bonus card and it will generate the card for you. Is tracking all out info that damn important that this simple functionality has to be crippled. And don’t give me this “Oh, you can go to this website and create one and send to Passbook.” That’s just lame and who the hell knows who those states are owned by and what they’ll do with your data.

    Many stores stopped allowing for App stored card scans. 2 years ago ShopRite stopped accepting my scanned bonus card (manager said anyone could create a card UPC and use it to steal other member’s free holiday turkey/ham, or their Baby Bucks-$10 off when $100 spent on baby products). Of course that gave me many ideas…

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Buster HeinBuster Hein is Cult of Mac's Senior News Editor and lives in Phoenix, Arizona. Twitter: @bst3r.

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