iPhone 5 Popularity Causing An App Store Boom [Report]


Apple's App Store continues to grow at an impressive rate.
The iPhone 5 is boosting some app downloads by as much as 700%.

The iPhone 5 has been a massive success for Apple. It’s only been out a week, but it’s already the fastest-selling iPhone in history, racking up 5 million units sold during its first three days of availability. But this isn’t just having a positive affect on Apple’s revenue; it’s also big business for iOS developers, who are seeing massive boosts to their download figures.

With all those people snapping up the iPhone 5, App Store downloads are booming. Seth Porges, developer of free fashion app Cloth, reports that downloads of his app have jumped by as much as 246%:

For weeks prior to the iPhone 5‘s release, downloads of my iOS app Cloth (it’s a fashion thing, in case you’re interested) had been fairly stable. When the iPhone 5 came out on September 21st, downloads jumped about 12 percent from the 20th. On the 22nd, they were up more than 52 percent over the prerelease rate.The 23rd: 157 percent higher. The 24th: a 246 percent bump.

Porges isn’t the only developer seeing a rapid boost. A spokesperson for popular news reader Flipboard said that downloads of their app have doubled since the iPhone 5 made its debut; while Ian Marsh, the co-owner of Tiny Tower developer NimbleBit, said that downloads of their game increased by an incredible 700%.

Another factor behind the boost is iOS 6, which was released on September 19. The update brings a completely redesigned App Store, which makes iOS apps easier to discover, and provides app screenshots in search results.

According to Jacqueline Tanzella, Director of PR for travel-booking service Hipmunk, the App Store changes have helped more users find their app:

I talked to our iOS developer, and he says the iTunes feature definitely helped, but he attributed part of the increase to the new UI of the App Store, which shows a screenshot of the product. Now users can really see that our layout and results are a visual display and that we are really different from other travel apps.

As Porges notes, a massive increase to Apple’s iOS ecosystem is always going to boost App Store downloads. But it’s surprising just how much some rates have increased. If you’re an iOS developer, then, you may want to ensure your next app is out before Apple’s next iOS device.

Source: Forbes

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  • ScotHibb

    I have to believe that this is more so due to the release of iOS 6 than it is iPhone 5. For instance, while I waited for my iPhone 5 to come in from Sprint I downloaded/installed iOS 6 on my iPhone 4S, my Gen-3 iPad, my wife’s iPhone 4S as well as her Gen-3 iPad. This, over the period of a week, generated each device to download updates to hundreds of apps, and it continues to climb as I look down at my iPhone 5 that has a notification to download 3 new app updates.
    If this is not the case, one would have to assume the following: previous iPhone users upgraded to the iPhone 5 and suddenly, over the course of a few days, discovered a new fashion app called “cloth” and HAD to have it, thus increasing the download of “Cloth” by 246%. How logical is that???

  • Ben Fold

    Love it or hate it. I personally don’t see the point of upgrading to this. But just in case, this is just an FYI: the iZettle card reader won’t fit the iPhone 5. You will have to use an adapter which will be released in October. The mPowa card reader and others so far I have not known to have any issues with it.

  • ScotHibb

    FYI – I killed the pre-order for my wife as I missed out on the first batch and didn’t want them to take out ANOTHER $924 from my checking account (neither of us are eligible for a 2 year re-up as we re-upped to get the 4S upgrade a year and a half ago with Sprint, and Sprint conveniently killed the mid-contract re-ups). Anyway, I tried three nights strait to get online right at 10pm the first night, then 9pm the other nights to reserve an iPhone 5 for her, but the Apple servers wouldn’t mesh with the Sprint servers and I COULDN’T COMPLETE THE DAMN TRANSACTION…AND you can’t do anything over the phone. SO…I went on a rampage calling every sprint store within a 10-minute drive (12 of them), the first one I called had multiple 16GB phones in black and white, a good number of both color 32MB, but no white 65GB. They also said that they are at the mercy of what Apple sends them and they didn’t received an email that they missed their shipment that day. The second store I called had MORE 16/32GB iPhone 5s AND 3 white and 6 black 64GB phones! I had them hold one, but on my drive to the store I kept calling just to see if it was a fluke, and every store had them,. I called AT&T and Verizon and they too had phones, just not as many as Sprint had on-hand (and this was late in the day).

    So, for ANYONE WAITING FOR A iPhone 5 shipment, don’t, THEY ARE ALL OVER THE PLACE, just invest some time asking Siri to find your carrier’s store! This was last week. I called on Saturday while I was bored driving North, and same thing. What a bunch of BS Hype about “if you want an iPhone 5 before mid October…”. Do you know how much MONEY they are all making charging you for a phone and making interest on your money while making you wait days, weeks, a month??? Should be illegal…