It reads like some kind of fanboy fantasy: Jony Ive To Design Leica Camera. Only this fantasy is totally non-fantastic. Ive is set to design an ultra-limited edition of one single Leica, and it will be auctioned off by Bono (who else?) for charity.
This announcement was made last night at the launch of the Leica M, which — according to the excellent photo blog PetaPixel — was supposed to be attended by Ive. Apparently Apple's design genius stayed late at the office chamfering the edges of an iPad 6 prototype or something, as he wasn't able to make it.
However, Leica owner Dr. Andreas Kaufmann went ahead and blurted this out anyway. Ive has apparently agreed to design the one-off, to be sold for a good cause.
And what a great idea! Special-edition Leicas already go for zillions of dollars, and that's list-price, not auction pricing. Add in the Apple angle and you can be sure that a lot of poor children will be getting new shoes when Ive is finally done.
It's a neat challenge for Ive, too. I'll wager that he's pretty excited about coming up with his own version of this iconic gadget.
Any ideas what it might be like? I'm leaning towards a super-light aluminum body, with maybe sapphire crystal glass over the rangefinder hole, a retina screen and — inevitably — a reduction in the number of buttons.
One thing that I know for sure: I can't wait to see what he comes up with.