You gotta give it to Rush Limbaugh; at least he’s candid. During his radio show today, he decided to talk about Apple’s upcoming iPhone 5. According to emails from his listeners, people are “depressed about the new iPhone.” Why? Because we already know everything about it! The 4-inch screen, LTE, slimmer design — it’s all just meh.
From today’s transcript:
I’m not kidding. I got people e-mailing me, being depressed about the new iPhone. I kid you not. Well, I’ll tell you why. It’s because apparently everything is known about what it’s gonna be, and that’s like taking Santa Claus out of Christmas for people. Apple’s big announcement is on Wednesday, and everybody thinks they know what the phone’s gonna be. It’s gonna be a four-inch screen. It’s gonna have LTE, 4G LTE in it, it’s gonna have whatever, people know it. It’s not a new design. It looks exactly like the current phone, a little thinner. It looks just like the current phone, just a half-inch longer. But no wider. It’s gonna have a bigger screen but nothing on that screen is gonna be bigger. There’s just gonna be more space on the screen and the Apple fanboys are all depressed that they’re losing to Samsung, even though Apple just creamed ’em in court, ’cause Samsung phones have a bigger screen.
But seriously, Limbaugh does have a point: rumors can tend to kill expectations. It happens every year like clockwork. The rumor mill goes into full swing and basically everything about an upcoming product is leaked. People then start complaining that Apple won’t “surprise” us or make something cool enough. Then Apple sells bazillions of whatever it makes and the cycle starts over again.
News flash: Apple doesn’t have to radically change a device’s design every year. That wouldn’t be Apple. See, Apple is about refinement. You don’t get the iPhone’s brilliant simplicity and ease of use by releasing every kind of phone under the sun. Leave that kind of behavior to Samsung.
The good news is that this year’s iPhone 5 does actually look to be pretty different, so hang tight until Wednesday.
Source: The Rush Limbaugh Show.