According to Enderle Group analyst Rob Enderle, Apple might walk out a celebrity during the iPhone 5 event on September 12.
Why? First of all, because Enderle thinks that so many details about the iPhone 5 have already leaked out that no one’s going to bother watching the event.
Tim Cook too boring to introduce the iPhone 5?
That is patently absurd. Apple could debut a gasping flounder on Wednesday and everyone in the world would be watching.
The other reason Enderle cites is that Apple CEO Tim Cook, in his view, is about as charismatic as a bowl of oatmeal:
I don’t think Apple is going to have a flop, but it will have real difficulty creating the kind of magic that Jobs was able to summon up. For instance, we’ll likely see a celebrity trotted out at the launch event to help create the kind of on-stage presence that Steve Jobs once had, and Tim Cook lacks.
Which is, again, absurd. Tim Cook may not be as charismatic as Steve Jobs. However, the company Jobs created — Apple — is as charismatic as a cult. It doesn’t need to sink to the level of companies like Sony by trotting out Will Smith and Kelly Clarkson to introduce the next iPhone. The next iPhone will introduce itself.
Source: Digital Trends
Via: Macworld
John Brownlee is a writer for Fast Company, and a contributing writer here at CoM. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.
16 responses to “Analyst: Tim Cook Is So Boring That Apple Will Have A Celebrity Intro The iPhone 5 Instead”
In other breaking news, an Apple fan takes a large hammer to analyst’s small head due to random babbling exiting his pie hole.
Apple should have a hologram of Steve Jobs present the keynote, if 2 Pac can come back as a hologram why can’t old Steve?
Siri should do the keynote
This is terrible journalism. You CAN’T insert words into another persons mouth. Enderle NEVER says anything about ‘no one bothering to watch the event’. He doesn’t even mention anything relatively near!
His article namely concerns the fact that Apple, and Tim Cook, have a large challenge building up excitement for a product that
1. we already know all the new features
2. apple currently has largely negative press from the lawsuits
3. will demonstrate Tim Cook’s capability at steering Apple
Tim Cook *is* a damp towel. He isn’t anywhere near as charismatic as Scott Forstall, Phil Schiller or as Steve Jobs was.
I like Tim Cook. It’s a hard for anyone to follow Steve. Tim is doing the best he can,
what if celebrity = Aston Kutcher in full on Steve Jobs attire and they show a teaser for the new movie he is starring in?
This has to be he worst pice of info. Seriously, a celebrity to introduce the iPhone. thats farfetched.
I dont think cook is like jobs but thats what makes them unique cook has a diferent way compared to jobs, its who they are.
Enderle has NEVER liked Apple and this article er hit piece, just gives more of the same. Actually no one knows what Apple will introduce on the 12th. They just have lots of guesses.. They may be right or wrong, but look at how much free press Apple is getting out of this. Tons of free press.
Tim, we are just waiting to see what you got this wed.
Don’t feed the trolls, it just encourages them.
Stop linking and talking about idiots like Enderle and he’ll stop spouting stupidity in such amounts.
This isn’t a public event. It’s media only so yes they will watch.
And Cook etc will present because the focus is the product not the people.
Enderle can always be counted on to find fault with Apple, its strategies and products. This is nothing new. That’s the way Enderle makes his monthly paycheck.
Apple has only had one celebrity and that was Steve Jobs. Tim is a bit dry and I have to agree no one can really match the charisma of Steve Jobs. That said perhaps they should just have the phone levitate in and say here it is no go for and buy it.
Tim Cook’s awesome because he’s not trying to be like Steve in any way. Every time Tim has hit that stage he’s become more and more of his own entity. The first time he ever ‘hosted’ a keynote, he knew that Steve Jobs was on his death bed. So give the man a break if he wasn’t shitting rainbows on stage during the 4S keynote. Tim Cook is going to walk onto that stage, and introduce the world to a ‘new and exciting’ breakthrough device that HIS company just worked their ass off to make. Don’t mess with a perfect formula.
I have to agree. I’m sure that Tim is a brilliant person, but he is indeed a boring public speaker. I also agree that the iphone will speak for itself. I am against having a celebrity speak at the Apple event. It would be entertaining, but it would make the presentation seem fake. An act. It would be better for Apple to have someone in the company who has charm and is effective in public speaking do the presentation.
Does everyone forget how many times Steve Jobs used John Mayer and Coldplay to hype Apple products as well. Apple has always used celebrities in the past at their keynotes… this wouldn’t be any sort of surprise
I’m hoping that Clint Eastwood’s chair is the celeb. i like the strong silent type. ;)