At this point, we know that, yet again, T-Mobile hasn’t managed to work itself out a deal when it comes to the iPhone 5 when it launches later this month. That means yet again, T-Mobile will be the odd carrier out: the only one of the major four without an iPhone.
T-Mobile’s at a competitive disadvantage, and they are doing everything they can to address that They’ve started telling their sales staff to start selling against the iPhone. And now they’re going to start marketing to individuals with unlocked iPhones jumping carriers, even going so far as to set up “bring your own iPhone” demonstration stations in store.
All the intel streaming in seems to point to a “bring your own iPhone” demonstration in store, which lines up perfectly with what T-Mobile’s been saying all along for their refarmed network. We’re also told that these in store displays all align with T-Mobile’s “selling against the iPhone” strategy in the hopes that customers will be enticed by bringing their own device, and pairing it with T-Mobile’s newly launched unlimited data plan.
There’s no telling when exactly these displays will start popping up in stores or how widespread they will be, but given that there’s plenty of iPhone response activity planned for the month of September in T-Mobile-land, I wouldn’t be surprised if they started showing up in the next few weeks.
Presumably, these displays would show unlocked iPhones running on T-Mobile’s new, iPhone-compliant 3G network. While there are reportedly more than one million unlocked iPhones running on T-Mobile’s network, for most of the past few years, these iPhones have been stuck at 2G EDGE speeds.