Parallels Launches Crowdsourced “Apple In The Workplace Barometer”

Parallels Launches Crowdsourced “Apple In The Workplace Barometer”

Parallels uses crowdsourcing to compare the Apple/BYOD friendliness of companies.

Ahead of the launch of Parallels Desktop 8, Parallels has launched a crowdsourced “Apple In The Workplace Barometer” that allows businesses or individual employees to see how their workplace ranks in terms of BYOD readiness for Macs, iOS devices, and other technologies. The site offers a quick and simple questionnaire that asks workers (or managers) about their work computing tasks, resources, and company-provided options. At the end of the survey, their company is plotted on a grid that measures active adoption of Apple technologies and active IT support for Macs, iPhones, and iPads.

Parallels divides companies ranked by the site into four categories – laggards, rookies, players, and leaders. A graph shows where companies were plotted following the survey. The graph displays user comments from the survey for each company plotted with the name of the person who took the survey and/or his or her company (if such information was provided).

The chart can also be filtered to show everyone who took the survey or worked in more specific job roles – IT professionals, manager, and general knowledge workers.

The site also provides information about deploying Parallels Desktop, Parallels Mobile for iOS, and Parallels Enterprise in the workplace.

Overall, the site is a fun look at how companies are or are not encouraging or supporting Mac and iOS device use by employees. The survey itself asks a number of questions that are essentially market research, which will no doubt be helpful to Parallels in tailoring new features in upcoming releases and updates as well as planning marketing campaigns.

That said the site can also offer IT leaders and management teams some insights into ways that they can better support Apple technologies in the workplace.

About the author

Ryan FaasRyan Faas is a technology journalist and consultant living in upstate New York who has written extensively about Apple, business and enterprise IT, and the mobile industry. In addition to writing for Cult of Mac, he is a contributor to Computerworld, InformIT, and Peachpit Press. In a previous existence he was a healthcare IT director as well as a systems and network administrator. Follow Ryan on Twitter and Google +

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