Coming soon to an iPhone, iPad or Mac near you? H.265 video, which will deliver video quality in half the file size of the old H.264 standard, and open the door for the Retina-quality video formats of the next ten years.
Known as High Efficiency Video Coding and MPEG-H Part 2, the new compression standard uses just half the bit rate for the same visual quality as H.264. Likewise, you can double the resolution of a video in the same file size. It supports resolutions of up to 7680 x 4320, making it future-proof through the new 4K and 8K HDTV resolutions.
MPEG has now officially released the draft, with H.265 expected to start hitting apps, devices and graphics chips starting 2013. iPad 4 featuring H.265 support, anyone?
John Brownlee is a writer for Fast Company, and a contributing writer here at CoM. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.
8 responses to “H.265 Coming To The Mac, iPhone & iPad As Soon As Next Year”
Another feature nobody cares about until Apple gets it? One week from now, “Apple about to unroll innovative H.265 and sue anyone else who uses it”
You do know MPEG is a consortium of companies of which Apple is a member? Together they rolled out the H264 standard and unsurprisingly they continue to innovate new standards. Another ignorant troll…
Retina resolution = 4 times the pixels, so 4 times
the file size, not two. Also consider that the audio is part of the file size and does not increase.
Apple only pushes for “standards” when there’s a company that’s beating them in some way. They only sued Samsung when Samsung’s sales matched theirs. They only promoted HTML5 because it wasn’t owned by another big company. If they aren’t careful they’ll commit harakiri.
Hahaha, you are way off base. Learn your history.
http://goo.gl/OXjjp
Because improving user experience is never something Apple considers….
I love that new UI in the screenshot! Is that going to be iOS 6?!