Apple Study Claims That US Consumers Bought Android Devices To Remain With Current Carrier

Apple Study Claims That US Consumers Bought Android Devices To Remain With Current Carrier

Samsung’s Galaxy S Vibrant vs. iPhone 4

Apple claims that its internal research shows that the main reason US smartphone consumers purchased an Android phone instead of an iPhone was in order to stay with their current carrier. The study only covers the US smartphone marked and was brought up by Samsung today as court evidence in the patent infringement trial between the two companies in Northern California.

The study was published at Apple in January of 2011, and shows that 48 percent of those surveyed said that they had went with an Android phone because they “wanted to stay with current wireless provider.”

36 percent said that they “trusted the Google brand,” while 30 percent just like bigger screens. Sometimes, bigger *is* better, according to these folks.

The reason Samsung brought this evidence to light was to show that, contrary to Apple’s claims in court, that many people purchased Samsung phones for reasons other than brand confusion.

As we well know, Apple has been able to allow the iPhone to work with several carriers, making some of the point moot. Apple had to make changes to FaceTime and iMessage, according to CNET, in order to make things work the same across different carrier’s protocols.

Apple Study Claims That US Consumers Bought Android Devices To Remain With Current Carrier

The Above results do cast a different light on the proceedings, as Samsung clearly wanted to do. it’s got to be especially damning to have the data presented by Samsung from an actual Apple document, though turnabout is fair play. Apple has done the same thing to Samsung during the trial, using internal documents from the Korean electronics manufacturer to prove Apple’s infringement case.

If almost half the consumers surveyed chose an Android device for reasons other than “I thought it was an iPhone,” can Apple truly claim patent infringement? They surely can, but the row has gotten just that little bit more tough to hoe.

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  • copperbum

    ” ..can Apple truly claim patent infringement? They surely can.. ”

    I’m not sure they can.. The people who actually have brand confusion really don’t know anything about technology, do they. The ones that do, that are able to pick up on the software/hardware differences/similarities and therefore made their informed decision to buy a phone of their preferred manufacturer.

  • Koban4max

    Do they care about cell phones?

  • parsigi2

    But this is for ALL Android phones. Most Android phones are the dumby phones available free.
    They should do this same study for JUST Samsung Android phones, and the results would be very different.

  • franco321

    the question is – if the Samsung phone didn’t look just like the iPhone and work sort of like an iPhone, would those customers have stayed with their carriers? It’s easier to stay with a carrier rather than pay termination fees, port your #, etc — and doubly easy if you can get a phone that looks just like the lustworthy iPhone. And there have been many articles written about how VZW/Sprint/TMobile reps were basically told to tell customers “It’s just like an iPhone”.

  • extra_medium

    Anyone with 2 brain cells to rub together knows that a black rectangle with the word “Samsung” stamped across the front isn’t an iPhone. If apple is really, honestly concerned about the 10s of people out there who can’t tell the difference, maybe THEY should do something to stand out. Lime green iPhone 5.

  • extra_medium

    But this is for ALL Android phones. Most Android phones are the dumby phones available free.
    They should do this same study for JUST Samsung Android phones, and the results would be very different.

    Yeah but the answer still wouldn’t be “I thought it was an iPhone.” Apple doesn’t want to acknowledge the fact that many people actually want whatever is considered the best alternative to the iPhone.

  • Tallest_Skil

    Anyone with 2 brain cells to rub together knows that a black rectangle with the word “Samsung” stamped across the front isn’t an iPhone.

    Nice to know that Samsung’s own lawyers don’t have two brain cells. That’d explain how horribly they’re botching this case.

  • HerbalEd

    Re. “… those surveyed said that they had went with an Android …”

    “They had went”? Really?

About the author

Rob LeFebvreAnchorage, Alaska-based freelance writer and editor Rob LeFebvre is Cult of Mac's Games and Tips Editor. He has contributed to various tech, gaming and iOS sites, including 148Apps, VentureBeat, and Paste Magazine. Feel free to find Rob on Twitter @roblef

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