We’ve always been curious about just how Samsung managed to sell 2million Galaxy Tabs. I mean, do you actually know anyone that bought one? Have you seen one in the wild? Because we haven’t. Yet in 2010 Samsung reported that they had shipped over 2 million units.
Turns out that there’s a huge discrepancy over the way Samsung reports “units shipped” and the amount of units that were actually sold. In some new court documents for the Apple vs Samsung trial, both companies had to reveal their sales figures for each device in the case. Turns out that Samsung really only sold 262,000 Galaxy Tabs in 2010, and their other sales figures were hugely disappointing as well compared to the iPad.
The recent court documents show the sales figures for each device that Apple claims infringes on their patents. Apple also had to reveal their sales numbers for the iPad for 2010 through Q2 of 2012. iPad sales figures line up with what Apple reported every quarter, but Samsung has been reporting “units shipped” rather than “units sold” the entire time to make their tablet business look a lot stronger than it really is.
From 2010 till Q2 of 2012, Samsung sold 1.4 million Galaxy Tab and Galaxy Tab 10.1 tablets. The total revenue generated from tablet sales was $644 million. To put that in perspective, that’s only 5% of what Apple generated as they sold 29.7 million iPads.
Sales figures were also released concerning other phones like the Samsung Galaxy II Epic 4G Touch which only sold 1.675 units. Reporting the amount of units shipped rather than the amount of units sold is not a dishonest business practice. Many companies report sales figures the same way Samsung does, but it makes it hard for outsiders to gauge the success of a product.