Court Documents Show Samsung Tablet Sales Are Only 5% Of The iPad’s

Court Documents Show Samsung Tablet Sales Are Only 5% Of The iPad’s

We’ve always been curious about just how Samsung managed to sell 2million Galaxy Tabs. I mean, do you actually know anyone that bought one? Have you seen one in the wild? Because we haven’t. Yet in 2010 Samsung reported that they had shipped over 2 million units.

Turns out that there’s a huge discrepancy over the way Samsung reports “units shipped” and the amount of units that were actually sold. In some new court documents for the Apple vs Samsung trial, both companies had to reveal their sales figures for each device in the case. Turns out that Samsung really only sold 262,000 Galaxy Tabs in 2010, and their other sales figures were hugely disappointing as well compared to the iPad.

The recent court documents show the sales figures for each device that Apple claims infringes on their patents. Apple also had to reveal their sales numbers for the iPad for 2010 through Q2 of 2012. iPad sales figures line up with what Apple reported every quarter, but Samsung has been reporting “units shipped” rather than “units sold” the entire time to make their tablet business look a lot stronger than it really is.

From 2010 till Q2 of 2012, Samsung sold 1.4 million Galaxy Tab and Galaxy Tab 10.1 tablets. The total revenue generated from tablet sales was $644 million. To put that in perspective, that’s only 5% of what Apple generated as they sold 29.7 million iPads.

Sales figures were also released concerning other phones like the Samsung Galaxy II Epic 4G Touch which only sold 1.675 units. Reporting the amount of units shipped rather than the amount of units sold is not a dishonest business practice. Many companies report sales figures the same way Samsung does, but it makes it hard for outsiders to gauge the success of a product.

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  • Derek Schlicker

    Ok, even if Apple’s argument is true and that Samsung has blatantly copied Apple’s designs for the iPhone and iPad, it doesn’t appear that Samsung has really taken market share or $$ from Apple. Sure they copied the design but they haven’t made much as a result.

  • Tallest_Skil

    Ok, even if Apple’s argument is true and that Samsung has blatantly copied Apple’s designs for the iPhone and iPad…

    What do you frigging mean “if”, troll?

    it doesn’t appear that Samsung has really taken market share or $$ from Apple. Sure they copied the design but they haven’t made much as a result.

    And your belief is that they therefore shouldn’t be punished? Come off it.

  • Derek Schlicker
    Ok, even if Apple’s argument is true and that Samsung has blatantly copied Apple’s designs for the iPhone and iPad…

    What do you frigging mean “if”, troll?

    it doesn’t appear that Samsung has really taken market share or $$ from Apple. Sure they copied the design but they haven’t made much as a result.

    And your belief is that they therefore shouldn’t be punished? Come off it.

    Calm down son. How was that a troll comment?

    Its a basic if-then discussion on Apple’s burden of proof. They have to prove that Samsung copied their design and also that as a result of that, Apple lost out on sales/revenues to Samsung.

    I’m not arguing that Samsung didn’t copy Apple. Its pretty obvious there was design theft.

    I’m also not arguing that Samsung shouldn’t be punished – you’ll note I never said that. But I’m not sure what that punishment would be.

    Apple’s argument is valid but it will be difficult to prove that Samsung has profited from the design theft when Samsung’s sales volume is almost order of magnitude smaller than Apple’s.

  • hanhothi

    So where are the unsold Tabs that were shipped? On shop shelves, unsold it would appear!

About the author

Buster HeinBuster Hein is Cult of Mac's Senior News Editor and lives in Phoenix, Arizona. Twitter: @bst3r.

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